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2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Click To Tweet.

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User-Generated Content Rights: Top FAQs From Marketers

Crowdriff

When it comes to using social photos and videos in marketing, it can be tricky trying to figure out what’s “ok” to do and what’s not. After all, different regions have different laws, and different social networks have different terms. A post shared by Shri (@shridevij) on Jun 12, 2017 at 1:48pm PDT.

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How to Apply Jay Baer’s “Talk Triggers” to Your Tourism Marketing Strategy

Crowdriff

. — lauramitchell (@lauradaugaard) August 29, 2017. This idea really struck us as fresh and relevant – which is why we wrote up this recap of his talk, along with some ideas on what it means to apply this concept to your own tourism marketing strategy. . — Colleen Raymond (@colleenraymond) August 23, 2017.

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9 Standout Examples of UGC Marketing Campaigns

Crowdriff

So, we’ve compiled a list of 9 creative UGC marketing campaigns to give you ample inspiration, and help you start reaping the benefits of UGC. Last autumn, Explore Georgia decided to reach out to an underserved demographic in the destination marketing market: millennial pet owners. Why this UGC marketing campaign stands out.

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STB unveils global INSPIRE to enrich MICE experience

Travel Daily Media

billion in 2018, compared to the same period in 2017. Building on the positive reception received for the previous INSPIRE programme that was offered to corporate groups in Southeast Asia and specific regions, the new global INSPIRE includes markets such as the Americas, North Asia, Oceania and more.”. Tourism receipts rose 7.2%

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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media. Digital influencers can be found on numerous platforms, including Social Media (Instagram, Facebook, Twitter, Instagram, Pinterest) and Blogs.

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The Top Benefits of User-Generated Content: Why UGC Is Important for Your Brand

Crowdriff

While there are many tools marketers can use to promote their brand, one of the most potent is certainly user-generated content (UGC). We’ve done the research and found some solid facts and stats around UGC to unearth the benefits of user-generated content in marketing. Benefits of User-Generated Content Every Marketer Should Know.