Convene by PCMA

APRIL 14, 2023

PCMA Editor in Chief Michelle Russell and Joe Colangelo, founder of event data company Bear Analytics, discuss how marketers can use event data at Convening Leaders 2023. In the beginning of the year, we set out a marketing plan that rolls up to our strategic goals. RE+ Events organizes more than a dozen clean energy events in the U.S.

Marketing 98

Marketing Marketing Trade Show Registration 98

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Bizzaboo

JANUARY 17, 2023

Due to its potential, some folks even think ChatGPT may ultimately disrupt the conventional internet search market, toppling Google’s dominance. Although ChatGPT is likely the most popular tool of its kind on the market today, it’s not the only one. How To Use ChatGPT for Event Marketing Content. Event planning and marketing.

Marketing 116

Marketing Marketing Social Media Speakers 116

AltexSoft Travel

JANUARY 31, 2020

Airline industry made an impact on how we buy things today, and how those things are marketed. Driven by insane competition, airlines relied upon many tools to survive on the market. Besides innovative technologies themselves, marketing plays a huge role in running business successfully. Understanding the air travel market.

Airlines 121

Airlines Advertising Marketing Marketing 121

DCI

MAY 26, 2022

So much of destination marketing is about describing the experience of an outsider in a destination – but there is untapped value in using local media as ambassadors in destination marketing as well. DMOs are the hub of everything, but local media are one of the strongest spokes in the destination marketing wheel.

Media 78

Media Marketing Marketing Social Media 78

Solimar International

NOVEMBER 9, 2021

Travel storytelling must be at the heart of any digital destination marketing strategy. This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Travel Storytelling and Destination Marketing.

Marketing 98

Marketing Marketing Social Media SEO 98

Smart Meetings

JULY 24, 2023

She was director of events at Mashable at the time and they were all about the social networks. Just like any other social network, a brand has to have someone managing that and you can’t moderate like on an app or Slack. You could post that you were going to be in downtown Los Angeles and would anyone want to meet up?

Meeting 246

Meeting Social Network Advertising Platform 246

Interface Tourism Spain

MAY 30, 2022

Wellness Tourism: the pandemic’s gift to the market. A further impact has been an increase in stress, spreading almost like another virus, as a result of an increased focus on news channels , social distancing and a fear of unemployment and contagion. Spain is one of the most powerful markets in Europe in this regard.

Tourism 52

Tourism Tourism Marketing Marketing 52

Endless Events

MARCH 3, 2022

A while ago, the Event Brew talked about social networks , wondering whether it was time to log off. If that truly is the case, another question quickly arises: how to promote events without social media? How effective is social media marketing anyway? How To Promote Events Without Social Media?

Social Media 348

Social Media Promotion Media Advertising 348

Interface Tourism Spain

AUGUST 31, 2023

Tiktok, the platform that has revolutionized travel searches All the news Back to newsroom How to use TikTok to market and promote tourism destinations: Trends, user preferences and content strategies. TikTok is one of the social networks that, in recent years, has positioned itself among the favorites of the population.

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Platform Travel Travel Social Network 52

Social Tables

APRIL 16, 2019

The DNA of events will change as face time becomes more precious – Influencer marketing will play a huge role in driving attendance as a result, while “festivilized” experiences become the new standard for large events. Looking for an event marketing ppt?

Planner 120

Planner Management Marketing Marketing 120

Crowdriff

JUNE 28, 2018

When it comes to using social photos and videos in marketing, it can be tricky trying to figure out what’s “ok” to do and what’s not. After all, different regions have different laws, and different social networks have different terms. A: First ask yourself this question: Am I taking the photo off of its social network?

Marketing 52

Marketing Marketing Social Network Automation 52

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. Introduction We are all familiar with the adoption rates of social networks and online communities. What is Event Marketing? Why is Event Marketing Important?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Techsytalk

NOVEMBER 15, 2018

Getting people hyped about your event requires a few tricks and at least one marketing maestro. Fortunately, with the help of social media , things can be a bit easier. No matter what you plan to organize, know that you should never underestimate the power of social media. Get them engaged through social media.

Social Media 232

Social Media Media Social Network Networking 232

Endless Events

SEPTEMBER 3, 2022

Erica is the founder and CEO of Campfire Social. She brings 20 years of experience with business strategy, market research & insights, and consulting. She’s an expert in building professional networks for member-based and attendee-driven organizations. I would say there are 4 big trends ,” Erica responds. .

Consulting 334

Consulting Events Networking Sponsors 334

Bizzaboo

DECEMBER 20, 2023

Bizzabo’s recognition badges have expanded from 10 to an impressive 18 across various categories, including Leader awards in Event Management Platforms, Event Marketing, Event Registration & Ticketing, and Webinars. G2 updates ratings in real-time, reflecting the latest data.

Social Network 64

Social Network Registration Platform Networking 64

Techsytalk

NOVEMBER 28, 2016

You’re falling short on your marketing potential if you’re not using Pinterest for promoting your next event. What’s so special about this social network ? Here’s a few tips to make the most of this image-centric social network. For starters, it has 72.5 million users as of early 2015. 71% of those users are women.

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Promotion Social Network Social Media Events 267

Interface Tourism Spain

JULY 6, 2022

Influencer strategies are part of the marketing plans and 360 strategies of brands and tourist destinations, in the inspiration and awareness phases. But how can we develop an effective influencer marketing strategy? . Social Media and Digital Marketing Manager. Patricia Erustes.

Communications 52

Communications Communications Social Network Advertising 52

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

EHL Insights

JULY 19, 2022

Instagram is an increasingly popular social network and an excellent communication channel with an emphasis on visual sharing. Here are some tips on how to get started as a restaurant owner and make the app work for you.

Social Network 97

Social Network Communications Communications Networking 97

Eventbrite

AUGUST 25, 2022

Home to more than 830 million professionals, LinkedIn is known as the “serious” social network. But it’s also become a serious player in social marketing. According to Sprout Social, LinkedIn marketing generates leads 277% more effectively than Facebook. No wonder the best […].

Marketing 19

Marketing Marketing Social Network Networking 19

Traveler's Q

NOVEMBER 16, 2023

Social media has revolutionized the way events are marketed, organized, and experienced. By harnessing the power of social media, event planners can create a more engaging and interactive experience for attendees, both during and after the event. It has also become an essential tool for event social media marketing.

Social Media 130

Social Media Media Attendee Promotion 130

Crowdriff

NOVEMBER 8, 2017

When you think about UGC marketing, it’s likely in the context of social media. Most DMOs use visual UGC primarily to engage with customers across social networks or on website galleries. However, UGC marketing is evolving. Let’s take a look at six emerging trends in UGC marketing you’ll want to pay attention to.

Trends 52

Trends Marketing Marketing Social Network 52

Traveler's Q

SEPTEMBER 28, 2023

With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition. Around 87% of event marketers use emails as their primary tool for promotional purposes.

Social Media 130

Social Media Event Apps Sponsors Website 130

Crowdriff

JUNE 15, 2016

Influencer marketing is a buzzword in the travel marketing universe right now, but how do you get started with leveraging the popularity of the biggest influencers within your brand’s social network to amplify your brand message? Understanding Influencer Marketing. Are you trying to gather more social proof?

Marketing 52

Marketing Marketing Social Media Social Network 52

Travel Daily News

JUNE 21, 2021

The campaign starts in the national market and includes a presence in Lisbon and Porto, with a strong focus on digital (through social networks, display and search), which will be followed by radio and TV, in the media with the highest audience.

Social Network 54

Social Network Audience Networking Media 54

Endless Events

SEPTEMBER 5, 2018

Even with the appropriate marketing measures, there is never a guarantee that guests will flock to your event in droves. Filmmakers certainly don’t anticipate low turnout if they allot a monstrous budget towards a movie and its marketing. Also, there may be a few faces you recognize from social media.

Networking 258

Networking Social Media Social Network Events 258

Travel Daily Media

NOVEMBER 27, 2022

Swap Your Travel is a platform that connects sellers and buyers and accepts all the existing modalities in the travel market: vouchers and/or plane tickets, train tickets and even hotel bookings or holiday packages. This is the social network that allows users to discover the destination of their next trip and book experiences.

Tourism 105

Tourism Tourism Social Network Sustainability 105

Techsytalk

DECEMBER 26, 2016

Promoting your event on social media is a given. However, most planners have a tendency to just stick to prominent social networks like Facebook and Twitter. If it’s a company conference you’re arranging, then LinkedIn of all networks is the spot to be advertising it. Photo credit: Marketing Land.

Promotion 260

Promotion Sponsors Social Network Affiliate 260

Crowdriff

OCTOBER 30, 2017

So, we’ve compiled a list of 9 creative UGC marketing campaigns to give you ample inspiration, and help you start reaping the benefits of UGC. Last autumn, Explore Georgia decided to reach out to an underserved demographic in the destination marketing market: millennial pet owners. Why this UGC marketing campaign stands out.

Marketing 52

Marketing Marketing Social Media Media 52

Eventtia

SEPTEMBER 9, 2022

The purpose of any event should be clear—whether it’s connecting with stakeholders, creating awareness in a new market, etc. Moreover, it should align with your company’s objectives, specifically your marketing goals. Over 82% of PR professionals anticipate the integration of PR and marketing. It must also help to drive sales.

Social Media 62

Social Media SEO Public Relations Events 62

Bizzaboo

SEPTEMBER 26, 2022

This article has some key takeaways from that workshop to help you enable your go-to-market teams for post-event success. . After an event has come and gone, event marketers and organizers have a ton of tasks they need to take care of, including the following: Gathering feedback through post-event surveys. Market Follow-up.

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Registration Events Trade Show Attendee 98

DCI

APRIL 7, 2022

So what better a day to dig into the topic of the re-emergence of the global meetings market than today! DCI’s latest edition of “Winning Strategies In Destination Marketing: A View From Meeting Planners” illustrates that in-person meetings are no longer the best way to attract bookings. Social Networks for the Win?

Planner 52

Planner Trade Show Meeting Social Network 52

Travel Daily Media

NOVEMBER 16, 2022

Wouter Geerts, Director of Research at Skift, a world-renowned tourism industry consultancy, Douglas Quinby, Co-founder & CEO of Arival, and Cristina Polo, Market Analyst EMEA at Phocuswright, revealed the main travel and tourism trends that will allow the industry to make decisions to prepare itself and continue to grow.

Social Media 77

Social Media Sustainability Media Trends 77

Motivation Excellence

AUGUST 22, 2019

An email database is a fast, effective marketing and sales tool. Though returns are not as robust as direct mail , email marketing is much more cost efficient. Businesses can see up to $44 for every dollar they spend on email marketing. Promote these exclusive offers on all the social media platforms you use.

Social Media 130

Social Media Automation Booking Trade Show 130

Crowdriff

SEPTEMBER 21, 2017

This idea really struck us as fresh and relevant – which is why we wrote up this recap of his talk, along with some ideas on what it means to apply this concept to your own tourism marketing strategy. Jay Baer emphasizes the fact that talk triggers are specific and intentional market differentiators.

Tourism 52

Tourism Tourism Marketing Marketing 52

Gavel International

JUNE 7, 2022

Launching in May 2003, nine months before Facebook, LinkedIn is the oldest social network. LinkedIn is not the largest social network, but it’s an audience worth noting with its specific business focus. (1). 89% of B2B marketers use LinkedIn for lead generation (3). It voids the contract. citizenship.

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