Bizzaboo

JULY 7, 2021

Does your brand need to connect with your audience in a more meaningful and fun way? It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. What is Experiential Marketing? Table of Contents.

Marketing 105

Marketing Marketing Social Media Audience 105

The MICE Blog

JANUARY 15, 2024

In 2015, the first ‘big Summit’ took place on the campus, and in 2016, the event relocated to the Olma Messen St.Gallen, the biggest exhibition hall in the city. Their approach to organising and marketing this event differs from how my generation approaches event management.

Conference 265

Conference Advertising Speakers Communications 265

Convene by PCMA

MAY 3, 2023

In a recent webinar, author and marketing professor Jonah Berger shared pointers on how people can make their communications more effective. Convene has written about Berger , a marketing professor at the University of Pennsylvania’s Wharton School of Business, before.

Communications 126

Communications Communications Booking Speakers 126

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Know Your Group.

Sports 99

Sports Public Relations Audience Prospect 99

Solimar International

NOVEMBER 15, 2023

Why is this, the audience may ask? FDI can foster and maintain economic growth in those countries and expand the recipient countries’ job market. earned 61% of its revenue from managed hotels in the international market. in 2013 to an average of about 4% between 2014 and 2016.

Tourism 86

Tourism Tourism Banking Sustainability 86

Convene by PCMA

NOVEMBER 27, 2023

LinkedIn’s growth spurt is evident in the business events industry as well: When we asked meeting organizers what new social media channels they were using to promote events in Convene ’s 2023 Meetings Market Survey , the leading response — chosen by three out of five respondents — was LinkedIn. Barbara Palmer is deputy editor of Convene.

Social Media 105

Social Media Consulting Platform Remote 105

Smart Meetings

JANUARY 16, 2019

Our Brand Marketer/Event Marketer research study released in November coupled with Freeman Show Organizer Data Pulse Survey released at PCMA Convening Leaders 2019 confirm the enormity of the demand for these offerings, “said Ken Holsinger, vice president of data solutions for Freeman.

Event Technology 157

Event Technology Technology Technology Sponsors 157

Crowdriff

AUGUST 24, 2016

In this interview, he shares how he got into destination marketing and communications, gives advice on making the most of visual influence and reveals his favorite secret beach! When did you get into destination marketing and how did it happen? Well that depends on how we’re defining being a destination marketer… Ha!

Marketing 52

Marketing Marketing Social Media Audience 52

Maritz Global Events

MAY 2, 2019

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. As event marketing experts seek out richer digital channels to connect and convince their audiences to attend their events, podcasts offer a smooth and seamless way to reach busy professionals on the go.

Event Marketing 45

Event Marketing Marketing Marketing Speakers 45

Convene by PCMA

NOVEMBER 13, 2023

There are two shifts driving the development of a new generation of chatbots, said Chuck Elias, CEO of 42Chat, which Elias cofounded in 2016 to create chatbots for events and conferences. And organizers can use the channel not only to engage with their audience during the event, “but way before, when registration goes live,” he said.

Automation 59

Automation Registration Attendee Organization 59

Convene by PCMA

MARCH 3, 2022

Clarion Events North America has promoted Liz Irving, executive vice president, to the newly created position of chief marketing officer. Irving has been with Clarion Events since 2016, overseeing event and media marketing, strategy and insights, audience acquisition, digital products, and data and analytics.

Corporate Meeting 52

Corporate Meeting Promotion Production Audience 52

Smart Meetings

AUGUST 23, 2023

– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We I planned an event with (computer scientist) Ray Kurzweil to talk about what is now AI in 2016,” she recalled. “We’re

Trade Show 234

Trade Show Panel Sustainability Technology 234

Convene by PCMA

JANUARY 22, 2024

That kind of thinking is behind California’s repeal last fall of a 2016 law that banned state-funded travel to dozens of destinations with discriminatory laws on the books. “It’s more than just the political conversation — this is the chance for us as event organizers to make real local impact.”

Organization 121

Organization Meeting Tourism Tourism 121

Crowdriff

JANUARY 16, 2019

At CrowdRiff, we’re proud of the wealth of tourism marketing knowledge that we shared on our blog and in our resource centre in 2018, but are keen to reflect on what our readers enjoyed the most. I hiked the Grand Canyon, discovered my love for Korean BBQ, and hopped on the CrowdRiff rocket ship as the new content marketing manager.

Tourism 52

Tourism Tourism Marketing Marketing 52

Crowdriff

AUGUST 31, 2016

Before destination marketing, Dave worked in advertising with CPG and tech brands. In this interview, he tells us about his transition into destination marketing, shares his tips on making the most of social media trends and reveals his secret skill (hint: you don’t want to get caught with him inside a boxing ring)!

Marketing 52

Marketing Marketing Social Media Advertising 52

Endless Events

JANUARY 25, 2019

By acquiring arguably their biggest competitor in the United States there is no question they stand to dominate the market. December 2016. PSAV acquires Southern Audio Visual , with the acquisition came valuable partnerships with luxury hotels and strengthened their hold on key markets. major markets. November 2018.

Event Technology 275

Event Technology Technology Technology Planner 275

Convene by PCMA

OCTOBER 13, 2023

It has topped of the list of challenges identified by planners in Convene ’s Annual Meetings Market Survey for years, including in the 2017 and 2020 surveys, conducted in 2016 and 2019, respectively, and in our most recent survey (to be published in a special Convene November Forecast issue).

Contracts 59

Contracts Contracts Sponsors Events 59

Endless Events

FEBRUARY 22, 2019

It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Smart Meetings

OCTOBER 26, 2018

More : From Distraction to Engagement Supercharger: Putting Your Audiences’ Phones to Use. Phil Aldax, director of event management at Anaheim Marriott in California, filled this market void by purchasing Ramler International’s revolutionary Connect Chair. What to do? Drumroll, please. The hotel has 169,662 sq. of meeting space.

Meeting 148

Meeting Trade Show Production Platform 148

Stova

JANUARY 17, 2023

Helping Australian companies grow their business in international markets is an Austrade service which entails events such as offshore and inbound missions, seminars and webinars. Event Austrade Event In April 2016, Austrade conducted the successful Australia Week in China (AWIC 2016) trade mission.

Seminar 52

Seminar Government Registration Consulting 52

Crowdriff

SEPTEMBER 14, 2016

How long have you been a destination marketer and how did you get into this industry? During the 2016 Powwow, our #GON16ABQ campaign hashtag achieved over 182,668 impressions and 7,067 likes, and the photos that came out of that collaboration with @IGersABQ were just incredible. Talk about visual influence!

Marketing 52

Marketing Marketing Social Media Automation 52

Endless Events

JUNE 28, 2018

It all rolls down to marketing and building brand awareness. The 2016 Experiential Marketing Content Report states “Seventy-two percent of consumers say they positively view brands that provide quality event content opportunities and experiences. If the purpose of your event is to sell a product, who is your target audience?

Conference 204

Conference Entertainment Events Social Media 204

Smart Meetings

AUGUST 16, 2021

This reinvention story actually starts back in 2016. In 2017, when the market changed and the company offered buyouts , she decided it was the ideal time to create those sorts of moments for more companies that were open to creative collaboration. “I Here is her story of reinventing joy. In the Beginning. Lisa Marks.

Global Events 130

Global Events Banking Consulting Government 130

MeetingsNet

MAY 18, 2017

From marketing to scheduling to formatting, here’s how you can get the most people to get the most out of the webinars your organization produces. Market them the same way you do your in-person events. If your conversion rate is below 35 percent, it’s time to check your marketing strategy (see numbers 1 and 2).

Promotion 73

Promotion Registration Platform Audience 73

DCI

MAY 2, 2023

One way we can support the AAPI community is by uplifting their voices and sharing their experiences with a wider audience. It was her own love of history that inspired a study abroad trip in 2016 and she has since visited 20 countries and 6 continents. Her mission? Empowering others to chase their dreams and go anywhere.

Travel 62

Travel Travel Fashion Social Media 62

Stova

JUNE 1, 2023

Challenge Solution Event Success Challenge Villanova University Challenge More than 20 years after their first win, the Villanova University men's basketball team won the 2016 NCAA March Madness tournament. Whether your event is virtual, hybrid, or in-person, enhance your attendee’s journey with an event ecosystem built for your audience. Ready

Registration 52

Registration Communications Communications Website 52

Stova

JUNE 1, 2023

Challenge Solution Event Success Challenge Villanova University Challenge More than 20 years after their first win, the Villanova University men's basketball team won the 2016 NCAA March Madness tournament. Whether your event is virtual, hybrid, or in-person, enhance your attendee’s journey with an event ecosystem built for your audience. Ready

Registration 52

Registration Communications Communications Website 52

Crowdriff

DECEMBER 19, 2016

Not only do your employees know your organization inside and out, but you can also coach them to share a specific message or story that serves your marketing goals. I’m Bettina, International Field Marketer at Litmus. A post shared by Litmus (@litmusapp) on Oct 4, 2016 at 5:08am PDT. — Shopify (@Shopify) December 5, 2016.

Social Media 52

Social Media Media Audience Promotion 52

Convene by PCMA

DECEMBER 13, 2021

Looking ahead, we believe 2022 will center on navigating the new normal and employees’ elevated power in this tight labor market,” Daniel Zhao, Glassdoor’s senior economist and lead data scientist, wrote in a recent research report about upcoming workplace trends.

Remote 97

Remote Virtual Events Online Event Planning 97

Brightspot Incentive Events

FEBRUARY 15, 2023

Companies are rethinking incentive trip qualification rules to ensure they align with their new goals, go-to-market priorities, and budget constraints. Regardless of whichever generation we fall, we must think outside our age to engage and motivate our target audience effectively.

Incentives 52

Incentives Travel Travel Contracts 52

Bizzaboo

APRIL 27, 2023

How To Become CMP Certified The exam covers various event industry topics, from strategic planning to site management, to event design and marketing. The curriculum and exam cover user experience, content development, product launches, audience acquisition, and monetization techniques. Learn more: CPCE 4. Learn more: CEM 9.

Certification 98

Certification Event Planning Trade Show Planner 98

Stova

APRIL 20, 2023

Events historically take the largest slice of the annual B2B marketing budget. Yet many marketers say they can’t measure the return on this investment. In a challenging economy, finance departments want to see proven ROI backed by data, like they get from digital marketing campaigns. Why are event apps getting so much attention?

Event Apps 52

Event Apps Registration Networking Events 52

Crowdriff

AUGUST 29, 2016

TORONTO, ON – August 25, 2016 – CrowdRiff, the leading Visual Influence platform for the travel and hospitality industries, today announced the release of its API, enabling destination marketers to integrate CrowdRiff’s technology into creative products and campaigns to attract travellers. About CrowdRiff.

Social Media 52

Social Media Publishing Tourism Tourism 52

Travel Daily Media

MARCH 30, 2017

To an audience of more than 150 MICE experts and decision-makers in the Chinese capital, TCEB highlighted the country’s credentials as an event destination, and unveiled a new range of partners and packages for Chinese event organisers. Suzhou has also been identified as a potential new market. China contributed 1.27

Benefits 40

Benefits Promotion Audience Travel 40

Crowdriff

NOVEMBER 15, 2017

Prior to 2015 Dialessi says much of the state’s marketing materials focused on showcasing those iconic landscapes and natural wonders, adding that they often lacked a more personal, relatable touch. Target a wider national audience. Show how the destination is unique from neighboring states with comparable landscapes.

Travel 52

Travel Travel Advertising Social Media 52

Endless Events

JUNE 21, 2018

Spreading out the audience, and having additional event security to cover the larger area can reduce some of that risk. It starts from the marketing of the event, through and beyond the event lifecycle. Focus on lighting for event safety and security. But, that also means it’s becoming more complicated to manage and consolidate it.

Vendor 265

Vendor Events Planner Insurance 265

Alcor Mice

FEBRUARY 16, 2021

The MICE market refers to a unique form of the tourism industry that is dedicated to the planning, booking, and facilitating of conferences, seminars and other related events. This also increases their effort in improving the presentation and marketing of these destinations. Transportation. ATTRACTING NEW VISITORS TO MICE DESTINATIONS.

Tourism 52

Tourism Tourism Transportation Incentives 52