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Data-driven Tips for Using Email Marketing to Promote Events

Endless Events

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Promotion 214
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Smart Moves in Albuquerque, Denver and More

Smart Meetings

She brings over 15 years of experience in tourism and experiential marketing. Yoshida will serve as director of marketing. She has spent 12 years in the industry, most recently serving as marketing manager at Kahala Hotel & Resort in Honolulu, where she developed and implemented campaigns to expand the company’s audience.

MICE professionals

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Event Gamification Guide: Reach Your Event Goals!

Endless Events

It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. Most event platforms on the market offer both in-person as well as virtual event gamification solutions. You can also use gamified challenges to highlight your sponsors or show your audience what matters to you.

Platform 317
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3 Steps To Finding, Pitching, & Keeping Event Sponsors

Endless Events

For example, if you’re planning a digital marketing conference, Hubspot or MailChimp might be a great fit, while it would make very little sense to reach out to Red Bull GmbH or Southwest Airlines. Choose brands that share their core values with your audience. Do some market research. Who has sponsored events similar to yours?

Sponsors 296
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20 Outstanding Examples of Experiential Marketing

Bizzaboo

Does your brand need to connect with your audience in a more meaningful and fun way? It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. What is Experiential Marketing? Table of Contents.

Marketing 105
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The Rise of LinkedIn

Convene by PCMA

LinkedIn’s growth spurt is evident in the business events industry as well: When we asked meeting organizers what new social media channels they were using to promote events in Convene ’s 2023 Meetings Market Survey , the leading response — chosen by three out of five respondents — was LinkedIn. It’s part of the game.

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5 Tips for Selling Your Event’s Host Destination

Convene by PCMA

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Bring the Culture in.

Sports 99