Advanced Travel and Tourism

FEBRUARY 21, 2023

While the temptation may be to let the chatbot do all the heavy lifting for content—after all, who doesn’t love the idea of fast turnaround?!—it’s What we know is that Google doesn’t love rehashed content, and that’s essentially what ChatGPT is capable of at this point in its existence.

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Platform Tourism Tourism Organization 236

Endless Events

SEPTEMBER 3, 2022

She brings 20 years of experience with business strategy, market research & insights, and consulting. Today, she’ll talk about what community is, how to build it, and how to monetize it. Today, she’ll talk about what community is, how to build it, and how to monetize it. Do you need to address sponsor churn?

Consulting 334

Consulting Events Networking Sponsors 334

Smart Meetings

MAY 5, 2023

Prior to the pandemic, we never had the data to compare a digital-only approach to events against in-person programming. Because of it, we now have the data to make that comparison. Some of what we learned was surprising. Now, however, we know that digital events can often far exceed the cost of in-person programs.

Virtual Events 279

Virtual Events Trends Audience B2B 279

Smart Meetings

APRIL 25, 2022

Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. Following are the tricks to writing an email newsletter for event marketing that works. Gather All the Data.

Event Marketing 264

Event Marketing Marketing Marketing Audience 264

Smart Meetings

APRIL 18, 2023

With cannabis gaining momentum in state legislations and shedding its stigma to be more visible in mainstream culture, cannabis travel and tourism is a fast-rising market. Most of my work focuses around destination marketing organizations. Q: What inspired you to advocate for cannabis to be included in mainstream tourism?

Tourism 264

Tourism Tourism Education Consulting 264

Smart Meetings

NOVEMBER 15, 2023

Event professionals know what it is like to take high-stakes risks in public while struggling with our own negative voices. Poler started a buzz when she decided to embark on 100 days of doing things that scare her every day, ending with a wildly successful TEDx Talk. with “What is the best that can happen?”

Insurance 263

Insurance B2B Conference Retail 263

Smart Meetings

NOVEMBER 2, 2023

One of the simplest ways to do so is by employing a local organized walking tour. Upon conducting extensive research, which included taking other tours of Wall Street, he found that nobody was talking about the recent crisis. “I At the time, he was working as a trader for Deutsche Bank. Luan, however, took his request seriously.

Incentives 246

Incentives Travel Travel Banking 246

Smart Meetings

OCTOBER 6, 2023

But when we find that we’re feeling stressed more often than not, we could face serious effects on our physical and mental health, our work and our quality of life. By doing so, not only will you simply feel happier and more at ease—you’ll put on the best meetings you ever have. For many, being busy means being stressed.

Planner 246

Planner Meeting Social Media Production 246

Dana Communications

JANUARY 2, 2023

It’s past time for other business segments to do the same. To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, The Practice, The Pitfalls and The Postscript. The Purpose. The Pitfalls.

Marketing 209

Marketing Marketing Prospect Audience 209

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

JULY 7, 2023

The Show featured keynote speakers and discussions among hospitality veterans within and adjacent to the hospitality industry, covering topics such as what travelers now expect from the industry, how hoteliers can stay vigilant in the $70-billion human trafficking industry, thoughtful leadership tips from retired U.S. What can we start doing?

Hospitality 246

Hospitality Training Organization Retail 246

Smart Meetings

OCTOBER 26, 2022

Stephanie Harris, president of Incentive Research Foundation (IRF), tells us exactly that in the Smart Chat Live! I had a couple of conversations during IMEX (you can read Smart Meetings’ IMEX recap here ) where people were saying, ‘We’re sending out a lot of RFPs, 80 to 90% are coming back saying, “We don’t have space.”’”.

Incentives 246

Incentives Trends Insurance Sustainability 246

Endless Events

SEPTEMBER 27, 2021

What better way to learn more about the exciting world of event technology than listening to an awesome product spotlight episode of the Event Tech Podcast? “We had this big conference plan, but we had to pull the plug on it. I had never actually done what would now be considered a virtual event or an online event.

Platform 317

Platform Management Virtual Events Meeting 317

Smart Meetings

MARCH 22, 2022

In the world of destination events, we often conduct whirlwind site inspections to scope out a new city or country, inspect our top hotel candidates, and experience every possible component of our future event there. Sites are typically fly-in, fly-out and, if we are lucky, we squeeze two or three nights in to accomplish oh-so-much.

Culture 264

Culture Planner Destination Management Attendee 264

Endless Events

NOVEMBER 2, 2021

Do you consider yourself an entrepreneur? She joins Sarah to talk about her vast experience in the events industry, what the future holds for event organizers, and the importance of community engagement. Entrepreneurial Spirit: What Does It Mean? ” Event Planning Trends: From Field Marketing To Community Engagement.

Planner 317

Planner Logistics Trade Show Events 317

Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

Trade Show 246

Trade Show Panel Sustainability Technology 246

Endless Events

JULY 13, 2021

We shifted our focus from venues to online platforms and brainstormed all kinds of ways to keep the audiences glued to the screens. That’s why on today’s episode of #EventIcons, we will talk about reimagining the virtual experience. “I was very lucky to work for a marketing head who was very forward-thinking.

Virtual Events 334

Virtual Events Conference Online Platform 334

Endless Events

AUGUST 18, 2022

Low pay, lack of opportunity for advancement, disrespect, and lack of flexibility are just a few reasons why employees leave, according to Pew Research. With the great resignation shifting the jobs landscape, Deanna, Will, and Nick review what impact the events industry can have on the great resignation. Tune in and find out!

Remote 317

Remote Events Culture Networking 317

Smart Meetings

SEPTEMBER 19, 2023

How to apply behavioral triggers to conference programs to increase engagement If the golden ring everyone is reaching for on the merry-go-round of events is “engagement,” then we had better get real about what causes people to pay attention and interact with the content we work so hard to present at conferences and meetings.

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Audience Event Design Registration Planner 246

Endless Events

AUGUST 11, 2020

Lately, we’ve been diving deeper into the exciting world of hybrid events. Because by now, we’ve all realized that these will make up a significant chunk of our work as an industry. Reading about things through abstract lenses is all fine and dandy, but what about real life? Growth Marketing Conference.

Events 336

Events Production Conference Virtual Events 336

Smart Meetings

SEPTEMBER 22, 2023

Jennifer Beindorf Research over the past two years shows that event attendance continues to increase—from business/industry events to music festivals and sporting events. How can we give them the opportunity to choose their own journey pre-, on site, and post-event?

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Attendee Audience Networking Event Apps 246

Endless Events

OCTOBER 11, 2022

You can recoup your costs by charging attendees, but there’s a limit to what people will pay to attend. Sponsors can quickly put you back in the black, but how do you find sponsors in the first place? That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. .

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Sponsors Social Media Events Online 296

Convene by PCMA

APRIL 4, 2024

In March, I wrote about new research suggesting that the oft-recommended practice of intermittent fasting — abstaining from eating for 16 hours during the day — is actually detrimental to your health. When we enter a theater, we universally accept that a suspension of disbelief is necessary in order to enjoy the movie or play.

Medical Meetings 111

Medical Meetings Trade Show Proposal Social Media 111

Endless Events

FEBRUARY 14, 2023

So, what can we expect in the new year? Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. Want a few spoilers?

Trends 320

Trends Events Planner Event Technology 320

Advanced Travel and Tourism

AUGUST 3, 2021

Targeting is a vital part of content marketing and ad creation. You must know the population you’re speaking to, what they need, and how you can solve their problems. One way to extend an advertising budget with limited resources is by having a niche marketing strategy. What is Niche Marketing, and How Does It Work?

Marketing 246

Marketing Marketing Travel Travel 246

Smart Meetings

NOVEMBER 15, 2022

Now that compression is making available space an endangered resource and inflation is pushing up prices for even the most basic items while companies are hesitant to make binding decisions, the responsibility for explaining the realities of what is possible on both sides of the balance sheet falls to the event planner. Choices, Choices.

Insurance 245

Insurance Medical Meetings Contracts Contracts 245

Smart Meetings

JULY 11, 2023

Meeting planners who seek to maintain the morale of their team may research local team-building activities to boost the energy and mood of their group. We also chatted with Vanessa Agee, communications director of Frisco, Colorado , and Heather Johnson, executive director of Visit Dana Point. “The I’ve never swung a bat before.

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Planner Training Retreat Venue 231

Endless Events

MAY 18, 2023

Tune in and find out what they have to say! That’d be what I’d want to know,” says Nick. What Do We Do Now? After learning about this shift in the average age of B2B event attendees, the natural next question is, what next? Often, we plan events for a wide age range. Do I Even Care About Age?

B2B 177

B2B Attendee Speakers Events 177

Smart Meetings

OCTOBER 18, 2023

We were thrust into a world of virtual gatherings, with in-person events grinding to a halt. Yet, we adapted and evolved,” says Hulgard. That evolution continues today and the one thread that connects all the trends we forecast is the human connection. Providing healthy menus and catering to dietary preferences is essential.

Meeting 246

Meeting Sustainability Certification Trends 246

Endless Events

JANUARY 19, 2021

This is why we’re happy to welcome Phil Mershon to another episode of #EventIcons. This Is Where We Are. As we mentioned above, the folks at Social Media Examiner aren’t new to this virtual event space. “We’ve created online summits long before people were doing online events”, says Phil.

Virtual Events 348

Virtual Events Speakers Events Social Media 348

Smart Meetings

MAY 13, 2022

Wondering what the dynamic meetings industry future holds? We asked the stewards that will be leading the way to whatever comes next, the 2022 Destinations International 30 Under 30 Class, what most excites them about the future of meetings and events and their responses gave us hope for a brighter tomorrow.

Sports 246

Sports Tourism Tourism Sustainability 246

Advanced Travel and Tourism

OCTOBER 21, 2021

When someone decides on a destination for their next vacation, they’ll turn to Google or travel sites to plan the details — where they’ll stay in that city, what activities they’ll do, etc. Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc.

Audience 233

Audience SEO Advertising Social Media 233

Smart Meetings

APRIL 27, 2021

Smart Meetings loves recognizing talented hospitality professionals who will help the industry evolve as we get back to meeting, so when we heard that Destinations International had announced their 2021 30 Under 30 class from convention and visitors bureaus and tourism boards around the world, we wanted to get to know them better.

Tourism 279

Tourism Tourism Communications Communications 279

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. But how do you get attendees to share their experiences?

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Benefits Attendee Registration Audience 303

Advanced Travel and Tourism

SEPTEMBER 9, 2021

COVID-19 has drastically changed how people travel — and it will be a good while before we return to “normal,” if ever. Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. It was a vast, growing market. .

Marketing 252

Marketing Marketing Tourism Tourism 252

Endless Events

MAY 8, 2020

But how do you go about it in the scope of virtual events? We personally recommend Google Sheets since you can share it with all the relevant people inside and outside of your team, and update it in real-time for everyone. Virtual Event Budget: What To Include? Creating your virtual event budget might feel like a complex task.

Virtual Events 270

Virtual Events Events Platform Sponsors 270

Endless Events

FEBRUARY 7, 2020

Since our founding, we have created collaborative learning experiences at iconic events around the world. Translation: we have helped participants make new connections, unblock their learning goals, and even find inspiration, through the act of exchanging knowledge with one another. . What are collaborative learning spaces?

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Events Networking Education Planner 364