Tourism eSchool

SEPTEMBER 19, 2021

Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Word of mouth marketing doesn’t just mean customers leaving great reviews on TripAdvisor. Develop your tourism experience (from Destination New South Wales). Destinations.

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Smart Meetings

MARCH 9, 2023

California’s reputation as a destination drenched in food and fun is legendary. Carr shared that the data he is seeing from meeting professionals looking for destination shows that, while they may say price is the most important variable they consider, price is actually lower on the list than security and safety.

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Endless Events

JULY 26, 2022

I get that these shows are driven by the exhibitor destinations, but can we put tech somewhere so it’s not on the back wall. Another tech company Brandt identified that left the tech section was a destination finder called Conferli. I think there were several hundred factors that you could tag on.

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Online Trends Audience Technology 177

DCI

AUGUST 19, 2021

For smaller and medium-sized DMOs, measuring ROI from digital marketing efforts is a challenge. If your destination marketing budget doesn’t have room for these advanced measurement products, you can still track the impact of campaigns, channels and engagement, and you can do it for free. signing up for a newsletter.

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Marketing Marketing Automation Advertising 73

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

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Marketing Marketing Remote Advertising 91

Travel Daily News

MARCH 27, 2023

The official Destination Marketing Organizations (DMOs) from all the cities in the Southeastern Conference has launched a collaborative, mobile Visit the SEC Pass. Bandwango technology is designed to support experiences created by destinations and marketed to visitors and locals. STARKVILLE, MISS. –

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Tourism eSchool

DECEMBER 10, 2022

If you use campaign hashtags on a great photo you share on social media, such as #restaurantaustralia, or a destination #hashtag that your local destination marketing organisation uses to collect and re-share photos on their social media pages, you have the potential to have your great photo picked up and shared out to their followers!

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Solimar International

DECEMBER 2, 2022

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. These revolutionary tools meant that the industry would be forever changed for both tourists and destinations. Let’s rewind to 2004.

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DCI

JANUARY 26, 2023

From there, you can add titles, captions, tags, etc., and even share your guide in stories or tag partners. We love how Partner Tulsa used guides to feature local partners. We saw this strategy work well with our partners in Northern Virginia.

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Tourism eSchool

JANUARY 10, 2023

Why add YouTube into your marketing mix? Where does YouTube fit with your marketing strategy? So you can see YouTube has the attention of your potential customers, but where does it fit in with the marketing of your tourism brand? This would be any up-to-date, professional videos of your Tourism Business or Destination.

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Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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MeetingsNet

APRIL 12, 2024

She explained how her division categorizes meetings by objectives, types, and tiers, and then assigns them to event teams for marketing, build-out, and results/KPI measurement. Here, Rachel Andrews, head of global events for Cvent, spoke on developing an institutional event-program process.

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Tourism eSchool

JULY 3, 2022

Destination Marketing: Why it's time for a rethink. We’ve spent the last decade working in the destination marketing space, teaching, mentoring and guiding destinations on best practice destination marketing. The Destination Marketing Issues. Under-performing destination websites.

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Marketing Marketing Social Media Advertising 52

Travel Daily News

MARCH 28, 2023

These are not cheap, with the initial installation coming with a hefty price tag. “We We will also do everything we can to keep our destination top of mind with global travellers. There’s also a 500MW tender to buy power on the open market, which should open on 29 March.

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Tourism eSchool

DECEMBER 14, 2020

Road Trip Touring: 6 Quick Win Destination Marketing Tips. Your destination has a major opportunity to capture this drive market boom through specific marketing tactics that attract your high value visitors and encourage them to explore your destination more widely. By Rebecca White.

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Tourism eSchool

SEPTEMBER 23, 2021

Key Benefits of Passion-Interest Marketing. People who travel for passions also have a greater affinity for the place, people, and the impact of their stay due to their connection to the destination. Having an exhaustive list of the experiences within your destination is a key piece of intel a marketer needs to sell a destination.

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DCI

OCTOBER 15, 2021

Since the advent of paid social media, destination marketing organizations (DMOs) have wondered if investing in organic social or paid social generates better returns, especially on a tight budget. So how can DMOs decide if investing in organic social or paid social is better for their destination . With a projected $47.9

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The MICE Blog

JULY 26, 2021

Today, webinars are a highly powerful marketing tactic that many marketers across the world use to foster connection with prospects, audiences and their employees.’. In 2009, Myspace was the first company in the social media space to begin stealing a real share of marketing budgets, such as from television and radio.

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Crowdriff

NOVEMBER 21, 2018

As evidenced by its two million monthly advertisers , Instagram is growing as a marketing platform. With each new development comes new opportunity for destination marketers to refine the way they’re using Instagram to gather content, engage their communities and grow their audiences. That’s hardly scalable.

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Redfin

JULY 18, 2023

.” Blending historic charm with contemporary allure, its iconic cast-iron buildings and modern high-rises create a visually stunning landscape and have made the neighborhood a popular destination with buyers. Renowned for its exclusivity and elevated price tags, Tribeca’s allure can be attributed to a variety of factors.

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Tourism eSchool

JANUARY 3, 2023

Home Destination Marketing: Why it's time for a rethink By Rebecca White Published on January 4, 2023 We’ve spent the last decade working with visitor economy stakeholders around destination marketing through our teaching, strategy development, workshops, keynotes.

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Tourism eSchool

DECEMBER 20, 2022

Key Benefits of Passion-Interest Marketing High Yielding Visitors. People who travel for passions also have a greater affinity for the place, people, and the impact of their stay due to their connection to the destination. Whilst these passion points are niche, but are no means insignificant. Conscious Visitors. Conscious Visitors.

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Bizzaboo

SEPTEMBER 27, 2023

One of the best ways to discover what’s new and trending is by reading event marketing blogs and subscribing to fresh content from event planning websites. From the experiential marketing tactics of Fortune 500 companies to the intricate details of venue selection, get a scoop on what the leading professionals are coming up with.

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Tourism eSchool

AUGUST 31, 2021

We know it can be overwhelming working out how to best use social media to market a tourism experience, let alone a individual event. Your event is for those people who love your event's experience and will rave about it to their family and friends - the ultimate free, word-of-mouth marketing. Choose your Social Networks.

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Social Media Media Promotion Tourism 91

Crowdriff

NOVEMBER 20, 2018

Tracking content from Instagram @mentions and tags. Let’s say 2 friends have an amazing day at the Getty Museum in Los Angeles, and they post photos of the iconic building, tagging or @mention-ing @gettymuseum and @discoverlosangeles. For everyone else in the travel and tourism community, here’s a high level overview: What’s new.

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Tourism eSchool

JANUARY 15, 2023

When you only have limited time and marketing dollars as many of us do in small business and destination marketing, you want to focus your precious marketing resources on activities that bring you the best return on your investment – that is, activities that are seen as most “trustworthy” by your potential customers.

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Online Social Media Website Advertising 89

AltexSoft Travel

OCTOBER 24, 2020

There are tons of booking engine solutions on the market, but they often need to be customized to better suit your customer, business, and pricing needs. This allows airlines to market themselves in the competition with OTAs. The kiosk will print out the baggage claim tag, so the passenger can use self-service bag drop-off kiosks.

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Technology Technology Travel Travel 69

Crowdriff

JUNE 20, 2018

What does this mean for travel marketers? However, there are many exciting things happening all over your destination that you can’t always keep track of, or may be spontaneous. 3 New Ways Travel Marketers Can Repost @mention Stories. Let’s say there’s an exciting jazz festival happening today in your destination.

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Endless Events

JANUARY 26, 2018

Your Complete Social Media Marketing Guidebook. While these changes are all long overdue, it’s still a welcome sight to see your local airport becoming a destination itself rather than just a point on the map. Here is a list of the top 10 #eventprof events this year you need to mark on your calendar. 3D Printed Food?

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Crowdriff

JANUARY 3, 2019

As the marketing and communications manager of the Golden Isles Convention and Visitors Bureau , Hunter now spends her days coming up with unique ways to show off the area where she was born and raised to a diverse and widespread audience. It’s a lot of fun because we don’t just market to one segment,” says Hunter. “I

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Interface Tourism Spain

JUNE 27, 2022

In addition, it functions as an important marketing tool and for the creation of innovative strategies. Through this platform, tourists have the possibility to search, book, advertise and review tourist destinations, hotels and attractions. They invite their travellers to tag them using the hashtag #ChileIsBack.

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Bizzaboo

MARCH 15, 2023

BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, event marketers, and executives. Our blog features fresh weekly content on event orchestration, marketing, technology, data and analytics, thought leadership, and more.

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Crowdriff

JANUARY 29, 2019

But people need to know them to use them – it’s hard to tag your DMO if they can’t remember the @handle. Let’s dive into this list and look at some real-word examples of destinations doing a great job of promoting their social media. Start by creating a list of top locations in your destination and searching them on Instagram.

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Social Media Media Website Promotion 52

Tourism eSchool

NOVEMBER 22, 2020

15 Ways to Evolve Your Destination Visitor Guide in 2021. A destination visitor guide is an important marketing and visitor servicing tool for many of the destinations we work with. What experiences in your destination are they most interested in? By Rebecca White. Published on November 23, 2020.

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Motivation Excellence

OCTOBER 22, 2019

Options exist in beachy destinations, mountain retreats, and everything in between. Archery Tag. Blending the skill of archery with the intensity of paintball, archery tag may be the only team-building exercise in which your employees actually get to shoot each other with bows and arrows —and live to tell the tale. Zip-lining.

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Crowdriff

JUNE 20, 2017

We have a very tapped-in local community; they’re very eager to share with us,” said Nisha Tuli, the Senior Content Marketing Manager for Travel Manitoba. “I When we share someone’s photos and they thank us and tag us it just helps perpetuate our content through their friends and followers,” explains Tuli.

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DCI

JUNE 30, 2021

Things are changing as unemployment figures settle after a trying 2020 and jobseekers are back on the market. The most progressive DMOs understand that even during a pandemic, inspiring people to live and remote work in a destination is just as important as inspiring future vacations. Take Destination Cleveland , for example.

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