Remove services digital-social-mobile-marketing
article thumbnail

Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 264
article thumbnail

Video Content Marketing Strategy: Don’t Forget This One Crucial Step

Advanced Travel and Tourism

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mastering the Art of Event Technology: Expert Tips for Making Your Next Event a Success

Traveler's Q

From effective event registration, mobile apps, and audiovisual and presentation technologies, to social media and live streaming, the list of event tech solutions available to event planners is endless. Event mobile apps can increase the level of engagement and interactivity among attendees while creating an immersive experience.

article thumbnail

10 Important Technology Questions to Ask in Your Next RFP

Smart Meetings

Don’t rely on a cookie-cutter approach to creating RFPs, especially when you are in need of an event platform or mobile app to facilitate a virtual event. Are you gathering for marketing, networking, or community building? Social Media. Is social sharing within the event app encouraged, or restricted? Type of Event.

article thumbnail

How Hospitality Hiring Trends Can Improve Your Hotel Experience

Smart Meetings

The recent surge in “revenge travel” has been met with burnt out staff and slow service. Thanks to the increase in digital booking platforms and hotel apps, many business and leisure guests prefer to check in online rather than with a receptionist. Most brands have social media managers to keep the company in the public consciousness.

article thumbnail

What is the Value of Digital Destination Marketing?

Solimar International

The digital era is synonymous with a time of constant change. More recently, Google Trends insights highlighted that the pandemic has resulted in consumers having even higher digital expectations. They have adopted new digital habits, and changed their online behavior as a result. But, what is digital destination marketing?

article thumbnail

Maximizing Your Event’s Online Reach: How to Create a Successful Event Website

Traveler's Q

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. Therefore, it’s essential to choose a name that reflects the overall vibe and feel of the event, while also being easily marketable and memorable.

Website 130