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The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? Generous portions of the pie are shared by six additional strategies in different combinations, including video, SEM, broadcast, OOH, email, and print collateral.

Media 213
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5 Tips for Engaging with First-Timers at Annual Events

ADMEI

Provide resources. Some resources to consider creating include: A blog post — If your event has a website with blog functionality, write a blog titled, “What to Expect at…” or “Know Before You Go”, then send that link to new registrants. What will be unfamiliar or potentially confusing for them? Give an enthusiastic welcome.

MICE professionals

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BESydney shares customised event smarts on new portal

Travel Daily Media

Business Events Sydney (BESydney) launched its new event planning portal to support event organisers to access tools, resources and funding to host their business event in Sydney. The new events planning portal is personalised by event sector with resources and content tailored to event sector requirements.

Events 83
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New and Renovated: California Dreaming

Smart Meetings

Even better, all spaces are tech-enabled, with built-in video cameras, video screens, microphones and speakers. Full-service production resources, in-house catering and a dedicated AV team for real time tech support accompany these thoughtfully designed event spaces.

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CMP Spotlight: Get to Know Heike Mahmoud, CMP

Smart Meetings

When she began to study for the exam in the early 2000s, all the resources were on paper. Digitization had not yet reached the point where you could watch webinars or videos with the course content,” she says. However, we know this now—and Mahmoud encourages future CMPs to take advantage of this resource. she recalls.

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2020 Event Marketing Trends: What Will The New Year Bring?

Endless Events

Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! Subscribe via iTunes: Video & Audio or Audio Only. Click here to subscribe via RSS (non-iTunes feed): Video & Audio or Audio Only. So, are you ready for this? Press play, it’s time for #Eventicons!

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Emerging Association Meeting Strategies

Smart Meetings

Adjusting Training Tactics Attention spans, in general, may have become the length of a TikTok video, but this also means associations are moving to meet the challenge. Meeting Professionals and AI Is AI coming for our jobs? Probably not, but, Mason suggests, it can be a complimentary tool.

Meeting 263