Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Ensure that your website is visually appealing, easy to navigate, and mobile-friendly.

Registration 52

Registration Marketing Marketing Social Media 52

DCI

MARCH 31, 2022

Kat will continue to serve as a lead strategist for client work, overseeing DCI’s economic development public relations service and coordinating with digital, research, creative services and paid media service teams to develop integrated programs for DCI clients.

Promotion 94

Promotion Public Relations Advertising Social Media 94

Crowdriff

JANUARY 21, 2019

Websites are well-known to be the average tourism marketer’s single most important piece of digital content. One way is to find somewhere for it to live after it’s expired on Instagram, such as website pages or YouTube channels. 3| Paid Social, SEM and Display. Instead, you need to meet audiences where they are.

Website 52

Website Tourism Tourism Marketing 52

Convene by PCMA

FEBRUARY 13, 2023

Benefits Over Features Convertize, a company that helps marketers increase sales from their websites using consumer psychology, points out in a blog post that customers care more about benefits than they do about features.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

DECEMBER 7, 2021

“I will reset my definition of an ‘influencer’ and ensure the most prominent speakers, attendee loyalists, and/or staff members are acting as social proof to reach wider audiences.” — Connor Stewart, director of social media. I will use design to facilitate social sharing.” — Kacia Reilly, director of creative services.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

AUGUST 22, 2022

Ask educational presenters to contribute an article about their session topic to an event blog or website. These tidbits can be turned into quote graphics or infographics for social media. Repurpose Event Content. Invite speakers to be guest bloggers. Leverage On-site Trends. Choose content topics based on popular sessions.

Human Resources 98

Human Resources Speakers Public Relations B2B 98

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. Read: Wasted impressions equal wasted money.). On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of website visits you get from social media shares. How you plan to deliver this message.

Communications 130

Communications Communications Marketing Marketing 130

DCI

MARCH 7, 2023

Have a DEI plan that crosses departments and has quantifiable goals Deborah Wakefield is Vice President of Media Relations at CityPASS. I have long admired her commitment and longevity in Public Relations, but she’s always embracing evolution within our industry.

Tourism 85

Tourism Tourism Public Relations Networking 85

Crowdriff

OCTOBER 31, 2018

asked Pete Owens, the Vice President of Marketing and Public Relations for The Dollywood Company. “It’s This past spring Owens and his team turned to user-generated content , or the visuals their guests share on social media, in hopes of helping themselves stand out.

Website 52

Website Social Media Public Relations Platform 52

Crowdriff

MARCH 26, 2018

They frequently host out-of-the-box exhibitions (like last year’s Star Wars- themed exhibition ), evening social events, and even feature digital screens with visitors’ pets alongside paintings of animals in their stampede exhibit. We can’t always be at every event capturing photos for social media and the website,” said Robb.

Social Media 52

Social Media Communications Communications Website 52

Crowdriff

JULY 5, 2017

In order to connect better with Mexican travelers in their own language, Visit Houston launched a Spanish-language travel marketing campaign titled “Hola Houston” in 2016, which included a new website: HolaHouston.com. We do these in-market activations to bring our own talent and share it with the people there,” said Florez. “We

Social Media 52

Social Media Promotion Website Public Relations 52

Bizzaboo

DECEMBER 4, 2023

This collaborative planning ensures that marketing efforts, such as social media campaigns, email marketing, and advertising, are geared toward attracting attendees and generating qualified leads for the sales team. They are responsible for social media outreach, email marketing, and public relations.

B2B 59

B2B Event Planning Conference Logistics 59

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Map out the logistics visually.

Sponsors 149

Sponsors Logistics Vendor Events 149

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Map out the logistics visually.

Sponsors 97

Sponsors Logistics Vendor Events 97