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Cold Prospecting Via LinkedIn Outreach

Gavel International

Parts One and Two of this three-part series discussed due diligence for successful cold email prospecting and social selling. Launching in May 2003, nine months before Facebook, LinkedIn is the oldest social network. Perform due diligence to know the who and why of your ideal prospect. citizenship.

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Are Networking Events Worth It for Your Business?

Endless Events

The Pros and Cons of Networking Events. If utilized strategically, it could be a goldmine for prospective leads and increased brand loyalty. Save the meaningful conversations for prospective attendees. Also, there may be a few faces you recognize from social media. Strengthen Relationships Through Face-to-Face Meetings.

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5 Ways DMOs and EDOs Should Streamline Efforts

DCI

Both EDOs and DMOs work tirelessly to ensure their communities are welcoming to prospective targets and share the desire to enhance the quality of life for local residents. Big events bring big ideas and prospective talent to the business community, but also big dollars to the tourism community. . Working Toward Common Goals.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Millions of Americans who left their jobs after the initial lockdowns ultimately decided to change industries and occupations.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Using video testimonials helps to further solidify the experience within the minds of prospective registrants. Track your results with KPIs.

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‘The Radical Act’ of Creating Community

Convene by PCMA

One community dining concept shared in this report suggests a way for planners to help participants have more intentional dining experiences that are more appealing than retreating to their hotel rooms at night or facing the prospect of an awkward meal. Central to the relational dining movement is a heightened need for community.

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Navigating Sales Pipelines: Preventing Lead Abandonment and Speeding Up Sales Cycles – Part 2 of 3

Gavel International

Reading Time: 4 minutes Few occurrences are more frustrating for a salesperson than setting up an appointment, only to have the prospect pull a no-call/no-show. Eight out of 10 prospects want to talk to salespeople via email. (2). Failing to establish whether the salesperson or the prospect will make contact.