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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 264
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Exploring the Metaverse for Corporate Event Experiences

Traveler's Q

In an era where digital innovation reshapes our interaction landscapes, the traditional confines of corporate events are being reimagined. It pioneers a space where work, socialization, and commerce merge, providing a versatile canvas for corporate events.

MICE professionals

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Hey, Busy Meeting Planner, You Feeling Stressed?

Smart Meetings

Smart Meetings spoke with one of our 2022 Meeting Professionals of the Year , event psychology advisor Victoria Matey , to learn more about the role that behavioral health plays in the lives of busy meeting professionals and their attendees. On the contrary, quality social connection drastically improves people’s sense of well-being.

Planner 246
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ExCel London Paves the Way for Green Meetings

Smart Meetings

Breaking down the company’s recent sustainability strategy International exhibition and convention center ExCel London is a carbon-neutral venue and an advocate for the path towards green meetings. soon to debut over 25,000 more—and hosting around 400 events and 4 million visitors per year, it is the largest event venue in London.

Meeting 255
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Mindful Meetings for the Full Mind

Smart Meetings

Seeking calm via mindfulness strategies In today’s fast-paced corporate environment, stress and burnout are widely experienced yet rarely discussed. As a corporate meeting and event industry professional with over 25 years of experience, I have witnessed first-hand the negative impacts of work-related stress.

Meeting 246
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Hispanic Heritage Month: Celebrating DEI in the Industry

Smart Meetings

15 th , 2023 marks Hispanic Heritage Month and brings more awareness to the importance of Diversity, Equity and Inclusion (DEI) while emphasizing that celebrating different cultures in the workplace and at your events is an asset. The MRN Agency proves diversity leads to success Sept. 15t h through Oct.

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77 Event KPIs To Measure Your Event Success

Endless Events

Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.

Platform 334