article thumbnail

How Tourism Organizations Can Find Inspiration for Content Strategy with AI Platforms

Advanced Travel and Tourism

ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and social media posts. it’s critical to have a skilled copy editor, writer, or other content expert on hand to make sure to review and adjust any output created by the platform.

Platform 236
article thumbnail

What tourism organizations should know about GA4

Advanced Travel and Tourism

On Friday, October 21, we presented a webinar in partnership with Southeast Tourism Society with introductory information to GA4 for tourism organizations. It was a fun, interactive session with essential information on how to move forward with the new and improved website analytics platform. . Universal Analytics .

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.

article thumbnail

“Everyone has a role to play in sustainable tourism” – ETC publishes Handbook on Encouraging Sustainable Tourism Practices

ETC Corporate

Policymakers, destination management organisations, the tourism industry, local communities and visitors each have a role to play in the sector’s transformation. New ETC handbook brings clarity on how tourism organisations can encourage sustainable practices. Putting principles into practice.

article thumbnail

How to Brief a Website Development Agency

Tourism eSchool

If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo.

Website 95
article thumbnail

Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. Developing a targeted customer relationship management plan is the most effective way to increase repeat customers.

Tourism 98
article thumbnail

3 Ways for Tourism Brands to Optimise YouTube

Tourism eSchool

Does your Tourism brand have a YouTube channel but you haven’t looked at it in awhile? 1 in delivering relevant content when compared to other ad-supported platforms. YouTube is #2 most important social media platform in Australia with Facebook placing #1. Well, now is the time to give it some love with some simple updates!

Tourism 90