Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. For example, food magazines would be better platforms to run PR for food events.

Social Media 62

Social Media SEO Public Relations Events 62

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Create dedicated event pages or groups on platforms like Facebook, LinkedIn, and Twitter.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

MARCH 18, 2024

As younger generations — who are skeptical of traditional marketing — enter the workforce, it’s imperative that we’re meeting them where they learn about new products and services, such as social media, YouTube ads, and Internet search. More Event Marketing Find past event marketing columns in our archive.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

MARCH 16, 2022

The last two decades have seen the rise of mobile devices, app stores, and social media. That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. The website — once a single, self-contained publication — now participates in a wider digital ecosystem.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

DECEMBER 7, 2021

Throughout the pandemic, we filled the void of our canceled events by launching virtual events and webinars, retooling our business models with 365 platforms, and diving headfirst into content marketing. They are among the most qualified to illustrate an event’s value to their peers, even if they don’t have a robust social-media following.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Motivation Excellence

JANUARY 26, 2019

You’ll need to reflect on your brand and its goals, your optimal customers and their habits, and the current trends in your industry. This may include direct email marketing, social media platforms, TV commercials, or print ads. The number of website visits you get from social media shares.

Communications 130

Communications Communications Marketing Marketing 130

Crowdriff

JANUARY 21, 2019

Snapchat may have been the first platform to popularize the Stories format, but this past year the big story (excuse the pun) was Instagram’s similar feature, which surpassed Snapchat’s popularity. 3| Paid Social, SEM and Display. 5| Content Syndication. The campaign ultimately doubled all of its original KPIs, achieving more than 13.6

Website 52

Website Tourism Tourism Marketing 52

Crowdriff

MARCH 26, 2018

They frequently host out-of-the-box exhibitions (like last year’s Star Wars- themed exhibition ), evening social events, and even feature digital screens with visitors’ pets alongside paintings of animals in their stampede exhibit. We can’t always be at every event capturing photos for social media and the website,” said Robb.

Social Media 52

Social Media Communications Communications Website 52

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Hand-picked news, tips, and, trends, direct to your inbox. ?.

Sponsors 149

Sponsors Logistics Vendor Events 149

Bizzaboo

JANUARY 10, 2024

All Terrain Chicago, IL All Terrain pioneered experiential marketing well before it became a trend. Offering best-in-class marketing solutions, Allied excels in integrated paid, owned, and earned media, creative solutions, and strategic consulting. Since 1998, co-founded by Brook Jay, it has grown into a global powerhouse agency.

Management 98

Management Events Advertising Consulting 98

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Hand-picked news, tips, and, trends, direct to your inbox. ?

Sponsors 97

Sponsors Logistics Vendor Events 97