The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie
Advanced Travel and Tourism
APRIL 16, 2024
Because younger travelers are using social media at every stage of the sales funnel — including before, during, and after a trip — it’s a meaningful two-way street for communicating and engaging all year round. Other social media platforms that rank low as being most effective for DMOs include Twitter/X, Snap, YouTube, and Pinterest.
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