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Can sustainability itself serve as the reward for incentive travel qualifiers?

Pádraic Gilligan

Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE In a recent session at IMEX Frankfurt, I had the privilege of participating in a panel discussion with fellow business events professionals Irina Graf (The MICE Blog), Gregory Baur (Zurich Convention Bureau) and Marvin Zemp (Luzern Convention Bureau).

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U.S. Travel Launches Sustainable Travel Coalition

Smart Meetings

Travel Association has launched the Sustainable Travel Coalition, designed to bring its members together to develop and focus on strategies that will ensure a more sustainable future. With nearly 60 members, the Sustainable Travel Coalition will act as a forum to inform U.S. The post U.S.

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The Treasure Map of Travel: How Travel Keyword Search Volumes Guide Destination Marketing Success

Advanced Travel and Tourism

Why the right travel keywords are important to reaching your specific audience Imagine a world where travelers, like eager treasure hunters, leave behind a trail of digital breadcrumbs, revealing their deepest travel desires. Or are you touting your bustling city’s nightlife, while travelers crave quiet cultural immersion?

Travel 130
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Travel deeper, not further – a new model for sustainable incentive travel?

Pádraic Gilligan

Pádraic Gilligan, Managing Partner, SoolNua and Chief Marketing Officer, SITE Turning Adversity into Opportunity Late of Lonely Planet, Oliver Smith found himself out of a job due to the pandemic. appeared first on padraicino.

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Smart Moves: Marriott Marquis Washington, DC Appoints Sustainability Concierge

Smart Meetings

Stephanie Miller, sustainability concierge, will guide hotel guests to their most sustainable visits Marriott Marquis Washington, DC is one of the District of Columbia’s largest LEED Silver-certified hotels, and true to its green nature, it has rolled out a new sustainability program , right in time for its 10th anniversary.

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2023 Travel Outlook: Drive More Visitors with Value Based Marketing

Advanced Travel and Tourism

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 226
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Sustainable Travel Made Easy with WeTravel’s New Course

Smart Meetings

The free course in partnership with Tourism Cares discusses how to offset carbon emissions, find sustainable suppliers and offer equal opportunities for women. The best way to combat climate change is through large-scale action, which is where WeTravel Academy ’s new sustainable tourism course comes in. More Travel-focused Resources.