article thumbnail

Sports Tourism: A game-changer in destination marketing and inbound tourism

Interface Tourism Spain

Sports Tourism: A game-changer in destination marketing and inbound tourism All the news Back to newsroom Imagine standing on the historic grounds of the Monza Circuit in Italy, where the deafening roar of Formula 1 engines fills the air.

Sports 52
article thumbnail

The 2024 Travel Outlook Survey Results: What are DMO’s Marketing Priorities?

Advanced Travel and Tourism

Our 2024 Travel Outlook survey highlights DMOs’ Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers.

Marketing 239
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Travel and Tourism Trends in U.S. and Canada

Smart Meetings

Suffice it to say, the general public in both North America and Canada are eager to travel while also welcoming tourism and events back to their respective communities much in the vein of the storied “before times.” with two-thirds of Canadian sentiment pointing to the approval of boosting tourism, regardless of resident age.

Tourism 245
article thumbnail

The 2024 Travel Outlook Survey Results: What are DMO’s Marketing Priorities?

Advanced Travel and Tourism

Our 2024 Travel Outlook highlights DMOs’ Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers.

Marketing 187
article thumbnail

What is Stopping International Attendees from Returning to U.S. Conferences?

Smart Meetings

In-market managing directors for countries all over the world reported on trends in consumer sentiment, government policies and all-important airlift limitations. The luxury China market wants personalized and outdoor, active experiences. Focus on sporting culture and experiences she suggested to lure them to the U.S.

Attendee 246
article thumbnail

3 Huge Benefits of Sales and Marketing Teams Working Together

Advanced Travel and Tourism

Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.

Benefits 235
article thumbnail

Event tourism market to progress at a CAGR of 4% between 2022-2032

Travel Daily Media

The post Event tourism market to progress at a CAGR of 4% between 2022-2032 appeared first on TD (Travel Daily Media) Travel Daily. The global event tourism market size is expected to reach USD 2.1 These insights are based on a report on Event Tourism Market by Future Market Insights.

Tourism 95