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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

MICE professionals

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Meeting of the Minds: The Role of AI in Event Planning

Smart Meetings

In this episode of Meeting of the Minds, Smart Meetings sits down with Janette Roush, Executive Vice President of Marketing and Digital for New York City Tourism & Conventions, and Sindhu Srivastava, CEO of We Crush Events and MeaningfulData, to explore the potential of AI in the events industry.

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Will Meetings Thrive in 2024?

Smart Meetings

Experts weigh in on what needs to change to work together better Editor’s Note : Hospitality sales consultant Steve Steinhart will be speaking at Smart Meetings Extraordinary Experience in Monterey, California, Nov. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”

Meeting 264
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Literary Hotels to Inspire Ingenious Meetings

Smart Meetings

Setting that have seen world-changing work produced within its walls and inspired creative icons, like the ones you’ll find below, will no doubt provide the backdrop for a meeting or other gathering flush with vibrant ideas, robust creativity and endless inspiration. of indoor and outdoor meeting space is available at The Reach.

Meeting 246
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Marketing Virtual Events With Kristin Horstman

Endless Events

Meet Kristin Horstman, the senior director at Salesforce! As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to! Where Marketing & Virtual Events Meet.

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The Story Behind the 2024 Smart Women in Meetings Awards

Smart Meetings

A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. She loved everything about the business. As a female publisher 22 years ago, she was utterly alone.

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