How to measure the success of virtual and hybrid events—an interview with Hannes Putzig, Director of Strategic Solutions at the VOK DAMS event agency.
The MICE Blog
SEPTEMBER 9, 2021
VOK DAMS is a great example of an event agency that has been successfully implementing virtual and hybrid event strategies for the past 18 months. One of the major advantages of virtual and hybrid events is the availability of accurate data that can help with event feedback and evaluation.
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