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3 Steps to Proving the Value of Trade Show Marketing

Stova

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is trade show ROI? Why is measuring ROI critical now?

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

MICE professionals

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. Hence, it is imperative for event planners to carefully identify and select sponsors that align with their brand values and messaging.

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4 Ways to Add Value to Sponsorship Packages

Stova

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. For starters, they help you offset rising event costs. Encourage partners to sponsor paperless solutions instead.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

After all, what makes an incredible event is not the stage and the logistics, but the atmosphere and the positive emotional state of the attendees. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. Highlight your sponsors in organic ways.

Marketing 296
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Mastering the Art of Event Technology: Expert Tips for Making Your Next Event a Success

Traveler's Q

One of the easiest ways to do this is by utilizing event registration software. Not only does this streamline the registration process for attendees, but it also provides valuable data for organizers to use in future events. Event apps can provide interactive features such as live polling and networking opportunities.

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How To Handle Event Problems Like A Boss

Endless Events

You should approach sponsors at this early stage as well. All these have business repercussions, such as the institution of a more predictable and more transparent business model and the establishment of the importance of value as a driver in events. Trade show success largely hinges on the efficiency of the team behind it.