June, 2021

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Health Is Your Greatest Wealth: Wellness In The Events Industry

Endless Events

We’ve all been through a lot in this past year. Health and wellness in the events industry have never mattered more than now, which is why today, Sarah welcomes not one, but three iconic guests to share what they’ve worked on since the pandemic started. Kristin Horstman is a senior director at Salesforce and has been on our show just recently , Johnnie White is the CEO of the American Society of Appraisers, and Rachael Riggs is a WellBeing Leader at Maritz Global Events.

Events 317
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6 Tips for Keeping Attendees Tuned In During Your Online Events

Smart Meetings

While event organizers are getting good at planning in-person, hybrid and online events, booking the right speakers and keeping attendees engaged are still some of the biggest challenges. With online events especially, attendees can get distracted by looking at their phones or trying to multitask during presentations. Moreover, attendance rates for online sessions can be low: Registrants are less likely to show up, as they may get pulled into meetings or simply forget to add events to their cale

Online 328
MICE professionals

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9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. What is User-Generated Content?

Benefits 246
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Tourism sector invites Europeans to open up to travel again

ETC Corporate

European tourism bodies providing the essential leadership to reassure consumers that safe and seamless travel is possible in summer 2021. Multi-channel digital campaign will drive engagement across Europe to stimulate pent-up demand for travel. Campaign to be launched as ETC’s research shows that sentiment for travelling in Europe is warming up. Earlier today, the European Travel Commission (ETC) presented ‘Open up to Europe’, a major promotional campaign that will play a significant role in th

Tourism 241
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COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

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Choosing The Right Virtual Platform For Your Event

Techsytalk

During every industry event these days you hear the same question: “How do I choose the right virtual tool for my event?

Platform 246
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How changing work practices bring new opportunities for incentive travel

Pádraic Gilligan

by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Pandemic in Dublin Deserted streets. #WFH. Skies free from planes. Weather. “Modern Family” Zoom calls. Neighbourhood walks. Entire families on bicycles. Where the Crawdads sing. Bird song. Coffee lines. Webinars. Sourdough bread. “The Americans” Quizzes on Zoom.

More Trending

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What Meeting Profs Can Learn from Pop-Up Immersive Art Experiences

Smart Meetings

If you haven’t stepped into a field of virtual impressionist sunflowers yourself, colorful images of room-sized starry nights have probably worked their way into your Instagram feed. From Abu Dhabi to San Francisco, abandoned warehouses and empty venues are being filled with projectors that bathe visitors in images from the Dutch master Vincent Van Gogh, sometimes with competing “immersive experiences” in the same city.

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Client Spotlight: Sam McDuffie of Discover Dahlonega

Advanced Travel and Tourism

Our next client spotlight features Sam McDuffie from Discover Dahlonega. Sam has dedicated 14 years to the travel industry with jobs at Georgia State Parks and Dahlonega Gold Musiem State Historic Site. Sam is a true Georgia peach as he grew up in Macon, GA and now resides in Dahlonega. Sam’s favorite places to travel are Panama City Beach, FL as well as Maine – his favorite state.

Tourism 215
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Destinations Soar with Public Relations

The Abbi Agency

With more than a decade of specializing in travel PR, The Abbi Agency knows what it takes to land our destination clients in the right publications. As publicists, we must be prepared to think on our feet and pivot quickly to keep up with the trends and fast-paced travel industry. Through hosted familiarization tours (FAMs), market research and targeted outreach, we develop strong relationships with journalists in order to identify story angles that reflect our clients’ desired messaging.

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Meeting Icebreakers: A Guide to Easing Tension and Strengthening Team Spirit

Social Tables

Not all personality types enjoy being in the spotlight. Many people prefer not to speak on a subject without thoughtful introspection first, and some prefer not to speak at all. This can make it difficult for leaders to receive the feedback they need from their coworkers and staff. With that said, have you ever wondered when — or why — meeting icebreakers became so popular?

Meeting 158
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Evolution of the DMC:Renewing Business Relationships with Deeper Trust, Transparency & Understanding

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

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Meet Mary Connell, winner of bucket list trip to Ireland

SITE

Mary started in the Business Events industry almost 30 years ago, working initially in Sales Administration before an opening became available for a Meeting & Trade Show Coordinator. She actively campaigned for the job, enlisting support from colleagues who knew the hiring manager. Although not his first choice, she was so passionate about the opportunity that she was offered the job.

Meeting 130
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Hybrid Event Trends & Expectations Of The Next Generation Attendee With Jim Louderback!

Endless Events

This week’s #EventIcons guest is one of the most respected figures in digital media. He has a 20-year history in thought leadership, experiential events, and technology. Got your attention? Read on! This iconic guest has developed integrated digital video strategies for large media companies, including Viacom and Discovery. And last but not least, he is the CEO of VidCon, the world’s largest convention for online video creators.

Trends 317
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Were Thousands of Vegas Memorial Weekend Visitors a Dry Run for Conventions?

Smart Meetings

Las Vegas felt almost pre-Covid over the long holiday weekend as pandemic restrictions eased in Nevada and the Centers for Disease Control and Prevention updated guidance on domestic travel to low risk for the fully vaccinated. AAA Travel named Vegas the top road trip destination over a Memorial Weekend the company predicted would rebound to more than 37 million traveling significant distances nationwide.

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Episode 34: Achieiving 365 Community with Your Event Brand with Josh Hotsenpiller from JUNO

Techsytalk

We want to engage our attendees year-round, but the changes that we saw in 2020 have made that even more possible!

Attendee 130
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Diversifying Your PR Strategy with Real Estate Developers

The Abbi Agency

Real estate developers are the masterminds behind some of the most vital and transformative establishments within a community. They bring new opportunities for work and life; fill a gap in the community; and form partnerships that help build up the brands of other businesses alongside them. Without developers, communities would remain stagnant. At The Abbi Agency, we work with developers ranging from commercial, industrial, residential and mixed-use, each serving a different purpose or fulfillin

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The Ultimate Restaurant Layout Guide

Social Tables

A layout can have a massive impact on the overall success of a restaurant. Everything from revenue to reputation to safety depends on it. But a restaurant layout that’s welcoming and comfortable to both guests and employees doesn’t just happen. That’s where this guide comes in. Creating a strategic restaurant layout on your own can be complex.

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Why our meetings are still full of lectures

Conferences that Work

Why are our meetings still full of lectures? Well, listen to and consider this June 11, 2021 quote from New York City Mayoral frontrunner Eric Adams : [link]. “With new technology of remote learning, you don’t need school children to be in a school building with a number of teachers. It’s just the opposite. You could have one great teacher that’s in one of our specialized high schools teach 300-400 students…”.

Meeting 126
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Still Unsure About Hybrid? Test It Out This Summer!

Endless Events

We recently talked about the importance of setting expectations for the future when it comes to events. One of the arguments behind our thesis was the fear associated with hybrid, the uncertainty surrounding it, what it means, and what it entails. It’s still a common kneejerk reaction for planners to both shrug and shiver when faced with the mere concept of hybrid.

Venue 317
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How to Write a Perfect Invitation Email for Your Virtual Event

Smart Meetings

The pandemic may have shifted meeting to remote channels in 2020, however, organizing and inviting people virtual events still requires time and careful planning if it is going to be successful. Based on data from Markletic , 56 percent of marketers say it takes 2-4 weeks to organize a virtual event properly. Likewise, 76 percent of businesses agree that email is the most effective virtual event invitation engagement tool.

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Managing an Influx of Events: Pros Share Their Tips

Special Events

sSome companies are operating on tightened budgets, others have the task of rebuilding a team after layoffs, and others are learning how to balance multiple endeavors after pivoting or launching a side hustle during the shutdown.

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Why the Hospitality Industry Needs More Creative People?

EHL Insights

If you’re a creative person, you might think that a career in the hospitality industry would put an end to your inspiration and ideas. It might seem like an industry of staying within the rules and limitations. Maybe you would need to save your creativity for your hobbies. But the truth is, creative minds are an asset to the hospitality industry. People with outside-the-box thinking and unique ideas are able to thrive in this industry and help their employers improve how business is done.

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Cvent Drives Convenience with New Uber Integration

MeetingsNet

Planners are now able to create and distribute vouchers for Uber rides or food delivery as part of the event registration process. Meeting technology company Cvent has announced an integration with Uber for Business to provide ride or meal-delivery vouchers to meeting and event attendees. On the planner side, Cvent clients would set up an Uber for Business account and provide the information to Cvent.

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Powerful Panels interview with Adrian Segar

Conferences that Work

Here’s my Powerful Panels interview with good friend and meeting panel doyen Kristin Arnold. During our 25 minutes together, we discussed various panel formats, their value, and how to structure and design powerful panel discussions into the larger context of meetings, conferences, and events. Annotated timeline of the video. 0:00 Introduction. 2:30 A brief history of meetings; why lecture formats are still so popular; how panels fit into the larger context of meetings. 5:30 When and how t

Panel 124
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Marketing Virtual Events With Kristin Horstman

Endless Events

#EventIcons podcast is all about talking to the cream of the events industry and getting to know what they do, how they do it, and what the current event trends are. Today’s guest is somebody with years of experience and a lot of charisma. Meet Kristin Horstman, the senior director at Salesforce! Together with the rest of the world, she had to make a quick pivot to virtual events last year.

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Carpocalypse: How to Prepare for Rental Car and Rideshare Price Surge

Smart Meetings

The pandemic-spurred reduction in chip manufacturing has been in the news for months, but on-the-ground effects are becoming startlingly clear just as meeting professionals are planning how to get attendees from the airport to the hotel and back: there’s an unprecedented price increase for vehicles, whether purchasing a new or used car—or renting one.

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Meet Connie Riley, the Special Events Lifetime Achievement Award Winner

Special Events

Connie Riley’s career has gone from being a self-described “chick singer” in a traveling band to vice president of a global entertainment agency. And she’s nowhere near done yet.

Meeting 105
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How AI Is Changing Event Attendee Experiences For The Better

Stova

AI (Artificial Intelligence) is becoming more important than ever, particularly as modern cloud computing technology enables more powerful, flexible, scalable AI tools. The market is forecasted to grow to nearly $267 billion by 2027 – up from $27.23 billion in 2019.

Attendee 105
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10 Swag Bag Ideas Sure To Delight Event Goers

Bizzaboo

As you gear up for in-person events, you might be wondering what modern swag bag ideas will still work. Swag bags might not be the main reason for professionals to gather together—but they sure can stir up delight, conversations, and talk on social media. Whether you’re ready for 100% in-person events or if you’re wanting to send swag to virtual event attendees, tasteful free stuff can bring a smile to any face.

eCommerce 105
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Social learning is humans’ true superpower

Conferences that Work

What is humans’ true superpower? [Hint: We’re not more intelligent than other species.] We can make a strong case that humans’ true superpower is social learning. Why am I writing about social learning on a blog that’s (mainly) about meeting design? Because social (uncovered) learning is the best learning model for conference sessions.

Booking 113
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Keeping It Safe: Better Post-COVID Events With CrowdPass!

Endless Events

Just three months ago, event profs were wondering whether it was too soon to lift restrictions and go back to in-person events. While they were skeptical back then, we are glad to say that the era of post-COVID events is officially here! That being said, some safety concerns absolutely need to be addressed. Since this is the Event Tech Podcast, we are going to talk about how technology can ensure better safety at in-person events.

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The Event Vax Debate Uncovers Legal, Health and Moral Questions

Smart Meetings

Meeting professionals leading the way back to the convention center are increasingly finding themselves between a pandemic and a hard decision. Whether ‘tis better to brave the slings and arrows of medical data privacy and ask people if they have been vaccinated or welcome everyone and suffer the possibility of infecting someone with a possibly deadly disease (to borrow a framework from Shakespeare)?

Contracts 264
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How COVID-19 Has Changed the ITA Group Employee Experience

ITA Group

How COVID-19 Has Changed the ITA Group Employee Experience. COVID-19 brought new challenges to our team members. In the wake of a global pandemic, ITA Group, like many companies, had to adjust current business strategies and practices to protect the well-being of our team and the company as a whole. I wanted to share a bit more about what we learned about our people during this time, the changes we’re making and why we’d encourage other organizations to explore similar ideas to improve your own

Remote 105
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MeetingPlay Join Enables Large Group Collaboration at Virtual and Hybrid Events

Stova

A big reason people attend live events is to learn from their peers and create community through idea-sharing. While networking and small-group collaboration are accomplished virtually through AI matchmaking , 1-on-1 video chat, and collaboration rooms, the event community continues to scratch their heads on how to successfully solve face-to-face, large group collaboration in a virtual or hybrid setting.

Events 105
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Developing Your Own Signature Style in Your Brand

Special Events

A brand is a unification of your website, social media accounts, logo, proposals, email templates, lead magnets, and any other marketing materials you put out into the world.

Proposal 105
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How NIVA’s Dayna Frank Rallied Her Community of Venues and Attendees

Eventbrite

Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, the future of virtual, and best practices for growing your audience — on our blog and our RECONVENE Recaps hub. To Dayna Frank, the coronavirus […].