Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. But first, what is user-generated content? According to CrowdRiff , it’s “any content that is voluntarily created and shared by individuals, fans or consumers of a brand who are not associated with that brand.”. But why is it so authentic?

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Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. But first, what is user-generated content? According to CrowdRiff , it’s “any content that is voluntarily created and shared by individuals, fans or consumers of a brand who are not associated with that brand.”. But why is it so authentic?

Benefits 174

Benefits Tourism Tourism Social Media 174

Convene by PCMA

OCTOBER 2, 2023

We continue the series online with ideas to help organizers think like content strategists. Here are a few of the insights they shared: Develop an event content strategy that supports the overall event strategy. Content is the leader in making sure that the event meets its strategy, its KPIs. Does this not? Why doesn’t it?”

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Speakers Events Promotion Training 111

Endless Events

MAY 8, 2019

Because content is king, today’s Whiteboard Wednesday is all about how to repurpose event content to sell more tickets. As you know, we live in a day and age where content can be a phenomenal Marketing weapon. And within content, video is the one thing that’s going to help you the most. Events & Content.

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Social Media Platform Events Advertising 293

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. What is User-Generated Content? That’s how UGC content works! And they want to see the evidence.

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Advanced Travel and Tourism

AUGUST 22, 2023

Enter the content plan – a strategic roadmap that not only keeps your brand on course but also facilitates seamless interaction among different departments. Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team.

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Marketing Marketing Social Media Communications 100

InEvent

APRIL 23, 2024

As we thirst for real connections Post-pandemic, content creators are finding real value in blending online influence with offline encounters. This article unfolds six compelling reasons to host your in-person event, each … Post 6 Reasons to Host an In-Person Event as a Content Creator showed as first in InEvent Blog.

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Online Audience Events Management 52

The Abbi Agency

NOVEMBER 16, 2022

The Outdoor Media Summit showed content creators and brands how to promote responsible tourism. Over 175 media, content creators, marketers and big-name brands came together to collaborate and discuss the state of sustainable tourism. Video Content is Still King. By Alli Williams. Consider History of the Land.

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Sustainability Media Travel Travel 130

Convene by PCMA

MARCH 4, 2024

They are asking:] How are you creating an emotive experience for me that connects me to your event, not just from the content or the business, but I want all of it? I always say we used to be able to confidently say, “Content is king when it comes to events,” but now I feel like content may still be king, but experience is queen.

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Audience Speakers Entertainment Trade Show 59

Tourism Tiger

JUNE 23, 2023

Read about our list of essential keys to improve your sales by making your content stand out from your competitors, and get website visitors booking your tours.

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Website Booking SEO 88

MeetingsNet

JULY 21, 2023

led video editing of speakers’ presentations can help event hosts generate robust social-media content as the meeting is happening. editing tool trim the company’s webinars and create video summaries of content highlights, something she formerly needed a few hours to do herself for each webinar. Various ways to use A.I.

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Promotion Social Media Speakers Media 98

Global DMC partners

NOVEMBER 28, 2023

We are seeking a dynamic and experienced Marketing Content Manager to join our fast-paced sales and marketing organization in the meetings and events industry. As a crucial member of our team, you will be responsible for creating and curating compelling content that resonates with our target.

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Management Marketing Marketing Organization 52

Convene by PCMA

JUNE 27, 2022

In his blog post, “ The Model for Hybrid Experiences ,” The Experience Economy coauthor Joe Pine offers a thought-provoking approach to amplifying your conference content and reach based on four different levels or options: The Live Experience; The Digital Simulcast + Social Experience; The Post Event Asynchronous Experience; and The Recap.

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Conference Registration Consulting Production 105

DCI

JANUARY 11, 2023

Connecting with top winter outdoor content creators is a key way to help spread the message that your destination is the place to hit the slopes and enjoy the gentle crunch of snow on a snowshoeing adventure. Misty lakes, jagged cliffs, snowy forests, icy forests – this winter and outdoor content creator can capture it all.

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Booking Travel Travel Marketing 82

Gavel International

JANUARY 29, 2024

Reading Time: 6 minutes You have likely heard the buzz about using artificial intelligence (AI) tools to generate content for departments like marketing. Source: ( 1 ) Did you know that you can use AI to produce content for offsite meetings, as well? AI budgets are more than double the second-biggest spending area in tech.

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InEvent

MARCH 9, 2023

But coming up with enough content ideas to feed several months of promotion can be quite the challenge. … Post Content Marketing for Events: 10 Content Types You Need in Your 2023 Strategy showed as first in InEvent Blog. And sure, it’s easy to come up with a couple of announcements and teaser social media posts.

Marketing 52

Marketing Marketing Social Media Promotion 52

Convene by PCMA

AUGUST 13, 2021

The show has not taken place the past two years, but the association offers special content online under the banner, “The Show to Go.” I think now we’re probably doing one big content piece, a webinar a little more often than monthly. Mary Pat Heftman. And then we went to one every two weeks.

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Trade Show Online Education Government 96

InEvent

JULY 3, 2023

This scenario is where event content marketing comes into play. By leveraging the power of content, event … Post Event Content Marketing: Driving Attendance and Buzz showed as first in InEvent Blog. People should often revise traditional marketing methods to generate the desired buzz and engagement.

Marketing 52

Marketing Marketing Events Audience 52

InEvent

NOVEMBER 21, 2023

The future of content marketing isn’t static; it’s interactive. Webinar provides real-time interaction with the audience, making it a valuable content marketing channel. This emphasizes that webinars … Post How To Use Webinars To Boost Your Content Marketing Efforts? showed as first in InEvent Blog.

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Marketing Marketing Trends Audience 52

DCI

DECEMBER 19, 2022

Development Counsellors International (DCI) is pleased to announce the promotion of Hanna Gbordzoe to Vice President of Content & Social. This expertise is parlayed across content marketing for holistic blog and email marketing programs. She leads an ever-growing team with her vast knowledge of digital marketing trends.

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Promotion Social Media Public Relations Media 75

Endless Events

APRIL 20, 2018

This week, we’ve selected a few content marketing tip. These will help you navigate the fast-paced world of digital marketing. To start, you’ll need to get intimately familiar with the new GDPR rule. This is especially true if your main audience online are based in Europe.

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Marketing Marketing Registration Regulations 259

Bizzaboo

JANUARY 17, 2023

How To Use ChatGPT for Event Marketing Content. If you have a content-related task you need to tackle, take it to ChatGPT and see what happens. Can you write an email letting attendees know the event’s content is now available on-demand? Yet one more thing you must consider with your event is the website content.

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Marketing Marketing Social Media Speakers 116

DCI

MARCH 24, 2022

Brainstorming and developing a new content campaign for your destination is exciting and invigorating, but oftentimes it falls flat if the wording doesn’t quite hit the mark. Contracting a travel writer, however, can be the small change that takes your destination’s content campaign from meh to wow overnight. They can only help.

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Travel Travel Contracts Contracts 63

Travel Daily News

MARCH 29, 2023

Starting on April 3, Sabre-connected travel buyers, agencies and developer partners will be able to shop, book, and service American’s NDC content, including paid seats, through Sabre’s Offer and Order APIs, the agency point-of-sale tool, Sabre Red 360, and the online booking tool, GetThere. “We

Airlines 70

Airlines Retail Booking Technology 70

Leonardo

OCTOBER 13, 2022

Coming soon to the next generation of Content Manager: selective distribution. Get more out of your content with the click of a button. The post Selective Content Distribution, Coming in 2023 appeared first on Leonardo. For any inquiries or more information, reach out to our team.

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Management 52

Leonardo

AUGUST 10, 2022

The post The Next Evolution of Content Manager, Coming in 2023 appeared first on Leonardo. We’ve been working on something exciting behind the scenes, and we’re looking forward to sharing it with the hospitality industry soon… For any questions or inquiries, reach out to our team.

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Management Hospitality 85

Smart Meetings

JANUARY 4, 2024

alone, optimizing event email campaigns for mobile will increase the likelihood that recipients will engage with the content and take action. Testing posts and graphics can help marketers gauge audience response and help determine the best performing content for ad spend. With more than 310 million smartphone users in the U.S.

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Marketing Marketing Social Media Advertising 264

InEvent

MAY 30, 2023

With the right strategies on how to drive attendee engagement with user-generated content, you can win hearts. Opting for user-generated content is the best way to connect with your audience. It … Post How to drive attendee engagement with user-generated content showed as first in InEvent Blog.

Attendee 52

Attendee Audience Events 52

DCI

OCTOBER 25, 2022

Black travel content creators and writers are pivotal to continue the diversification of voices in the travel media. This doesn’t mean Black travel content creators are any less likely to travel. These ten Black travel content creators and journalists are just the start in helping your destination reach more diverse audiences.

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Travel Travel Fashion Audience 76

Travel Daily News

APRIL 3, 2023

Starting on April 3, Sabre-connected travel buyers, agencies and developer partners will be able to shop, book, and service American’s NDC content, including paid seats, through Sabre’s Offer and Order APIs, the agency point-of-sale tool, Sabre Red 360, and the online booking tool, GetThere. “We

Airlines 62

Airlines Retail Booking Technology 62

MeetingsNet

DECEMBER 16, 2022

A new report outlines several ways planners can package content before, during, and after a meeting to ensure that the learning sticks. Encore found that nearly 20 percent of corporate planners it recently surveyed expect to distribute more content before and after a meeting than ever before.

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Attendee Panel Planner Events 52

Leonardo

JUNE 25, 2021

Content Verification is a proactive service and solution that audits direct and indirect listings for accuracy, pulls that data into a visual dashboard, and facilitates updates on your behalf. Our Content Verification is a combination of state-of-the-art distribution technology as well as account management services.

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Automation Hospitality Management Online 55

Convene by PCMA

AUGUST 25, 2021

Not only does your content become evergreen and more accessible, JUNO’s proprietary human-interest-modeling AI helps participants connect in a more meaningful and personalized way with each other through shared interests and suggested matches. It’s the darling of DES graduates.

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Platform Networking Online Education 98

InEvent

JUNE 16, 2023

Tips for getting unique content at your next live event is a popular topic that event organizers are interested in. And sometimes, the event’s purpose is to sell goods … Post 4 Ideas for Getting Sensational Content at Your Next Live Event showed as first in InEvent Blog.

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Special Events

DECEMBER 25, 2023

Follow these four tips to stretch your events into a meaningful, long-lasting marketing strategy.

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Events Marketing Marketing 115

InEvent

JANUARY 3, 2023

Well, in that case, using visual content is a no-brainer. Visual content brings your ideas to life, makes complicated statistics and information easy to digest, and adds humor. But only the right visual content gives you these benefits.

Benefits 52

Benefits 52

InEvent

JANUARY 25, 2023

But results can be even better when this content involves input from your audience. This is known … Post What Interactive Content Can do For Your Event Promotion showed as first in InEvent Blog. Fortunately, digitization has simplified event promotion, making reaching untapped audiences and finding event sponsors easier.

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