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Basic Travel Marketing SEO: Five Ways to Improve Your Blogs & Content

DCI

For many destination marketers from small DMOs, across generations, SEO (or, Search Engine Optimization), is still a scary topic. As we write blog posts and web content, we hope it will reach audiences, but it’s hard to know what the right approach is for effective SEO. Search engine optimization is just that – optimizing.

SEO 63
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Keeping Your Event Website Relevant: Why Regular Updates Are a Must

Traveler's Q

Keep Information Current for SEO and User Trust One of the key reasons why regular updates are a must for event websites is that they help with search engine optimization (SEO). SEO is the process of improving the visibility and ranking of a website on search engines like Google.

Website 130
MICE professionals

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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

When someone decides on a destination for their next vacation, they’ll turn to Google or travel sites to plan the details — where they’ll stay in that city, what activities they’ll do, etc. Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc.

Audience 233
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How Tourism Organizations Can Find Inspiration for Content Strategy with AI Platforms

Advanced Travel and Tourism

ChatGPT can generate human-like text based on a given prompt, making it a useful tool for finding inspiration for blog topics, creating outlines for long-form content, and even assisting with quick ideas in case you find yourself battling a bout of writer’s block.

Platform 236
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9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages. They’re far more likely to listen to non-brand opinions when choosing where to travel and spend their money. .

Benefits 246
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9 Reasons Why Blogging is an Important Marketing Tactic for Tourism Operators

Tourism eSchool

In the tourism industry, blogging has to be one of the most important tactics in being able to tell your story, and engage your Ideal Customers in your brand. Blogs are essentially the vehicle for the content that you produce and share in your social media accounts, and also in your enewsletters to your customers.

Tourism 57
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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

Use Your Existing Channels to Your Event’s Advantage If your event has a social media presence or email list, utilize these channels to promote your website and drive traffic. Blogs and Articles Creating blog posts or articles related to your event can also be an effective way to showcase it on your website.

Website 130