Remove navigating-the-future-of-data-and-travel-marketing
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Navigating the Future of Data and Travel Marketing

Sojern

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. It’s a difficult task, but we’re excited about the potential and want to share our thoughts on what the future looks like.

Marketing 112
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40 Outstanding Event Industry Blogs to Follow

Endless Events

That’s right – by reading insights shared by industry experts on their blogs, of course! After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. We’re bringing you 40 of the best event industry blogs from across the globe.

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Here’s Why Technology Should Be At The Core Of Your Event Strategy

Endless Events

Additionally, hybrid events have established themselves as the way of the future. Additionally, hybrid events have established themselves as the way of the future. And so, as we find ourselves navigating this new landscape, we are encouraged to reevaluate how we do business and plan events. Let’s start with the basics.

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What tourism organizations should know about GA4

Advanced Travel and Tourism

We have created this corresponding blog for you to have a condensed takeaway to share with your team, your board, or your stakeholders. . We have created this corresponding blog for you to have a condensed takeaway to share with your team, your board, or your stakeholders. . Thank you to all of those who attended the webinar.

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What is Greenwashing? 3 Tips to Discern Sustainable Tourism Practices

Solimar International

This trend is on the rise across industries, and travel is no exception. According to American Express’ 2023 Global Travel Trends Report , 76% of respondents are interested in minimizing the environmental impact of their trips, and 69% would spend more during a vacation if they knew it supported the local community.

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Travel Advertising Today & in a Cookieless World

Sojern

While other browsers have already implemented the strategy, Google’s Chrome has 66% of the market share, so 2022 signifies the true “death” of 3rd party cookies and will change the landscape. Sojern’s goal is to support our partners and advertisers in navigating this change. . Before, the travel advertising landscape was complicated.

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Sustainable Tourism Transformation: Unveiling the Power of ESG Implementation

Solimar International

Discover how Environmental, Social, and Governance (ESG) principles are revolutionizing the tourism industry, driving sustainability through strategic implementation, and shaping a greener future for travel. Read on to find out the intersection between ESG and tourism.