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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

One of the most effective ways to achieve this is through event branding. When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. What Exactly is Event Branding?

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4 Ways to Add Value to Sponsorship Packages

Stova

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. For starters, they help you offset rising event costs. With so many in-person and online options, they need compelling reasons to travel to your event. Breathe easy.

MICE professionals

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes, and the more powerful your event engine will drive revenue. In this guide, we will look at the many different forms of determining, measuring, and analyzing event ROI. What is event ROI?

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4 Hybrid Event Business Models To Drive Revenue in the Modern Era

Bizzaboo

As the event industry has shifted towards hybrid, so have the business models that support it. As we fully embrace the era of hybrid events, business models are changing to reflect the evolving needs of customers, sponsors, and event attendees. Here’s how to keep up. With Hybrid, Data is Doing the Work.

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36 Ways to Bolster Your Covid Contingency Plan

Smart Meetings

You planned a spectacular event. Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market. The fact is your event deserves to be successful despite all the uncertainties in the market. Simplify hybrid events.

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4 Ways to Increase Your Event Sponsor ROI

Social Tables

As potential sponsors have more opportunities to invest their marketing budgets elsewhere and the number of inbound solicitations they get increases, it’s up to event professionals to find new and interesting ways to justify sponsors’ spend. For more tips on improving event ROI, read our latest report. Try Social Tables today.

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The Top 7 Event Industry Trends for 2024 

Bizzaboo

To say the event industry has undergone a significant transformation over the last five years would still be an understatement. At the same time, 58% of event attendees say that DE&I and sustainability are two of their chief concerns when choosing which events to attend.

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