Smart Meetings

SEPTEMBER 8, 2023

Ingrid Chen Ingrid Chen Rosewood Hotel Group appoints Ingrid Chen as vice president of brand strategy and marketing. She will draw on over 20 years of experience in global brand development and marketing to oversee the group’s marketing, social media and partnerships across their four brands.

Hospitality 246

Hospitality Social Media Consulting Marketing 246

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Advanced Travel and Tourism

FEBRUARY 28, 2022

Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.

Benefits 235

Benefits Marketing Marketing Social Media 235

The Abbi Agency

MAY 19, 2021

The Abbi Agency took on a responsible travel campaign for North Lake Tahoe focused on providing potential travelers from North Lake Tahoe’s drive and flight markets with concise information about the region’s health and safety procedures and expectations in the wake of the pandemic. Want to learn more about what we’ve done?

Public Relations 246

Public Relations Communications Communications Sponsors 246

Traveler's Q

APRIL 18, 2024

The Metaverse Defined Beyond a mere digital extension, the metaverse embodies a rich, interactive universe. This global inclusivity amplifies brand visibility and fosters connections across diverse markets, revolutionizing corporations’ international engagement.

Trade Show 130

Trade Show Events Platform Audience 130

Travel Daily Media

APRIL 22, 2024

The post Tourism leaders from around the world will explore how entrepreneurship and innovation are transforming the global travel sector at ATM 2024 appeared first on TD (Travel Daily Media) Brand TD. Exhibitor participation is expected to be 23% higher than last year, making ATM 2024 the largest edition in the event’s history.

Tourism 85

Tourism Tourism Travel Travel 85

Smart Meetings

AUGUST 19, 2022

They are ready for marketers to elevate the traditional meaning of events as long as it is still convenient for them to access. Meanwhile, marketers and business owners require a good reason to expand their pool of tactics. Amplification: The impact goes beyond the event itself. Where to Begin.

B2B 246

B2B Events Trends Attendee 246

The MICE Blog

JANUARY 15, 2024

Over 80 students fill positions in marketing, communications, PR, legal, finance, administration, content, brands and so on and work on this event almost full time and voluntarily, for which they receive study credits. Their approach to organising and marketing this event differs from how my generation approaches event management.

Conference 265

Conference Advertising Communications Communications 265

Smart Meetings

JUNE 22, 2022

The 10th NYC Experience Wellness and Travel Media event presented by Organic Spa Media on June 17, 2022 highlighted five major wellness trends that meeting planners should be aware of in booking spa experiences or resorts with wellness-centered offerings. These trends have relevance for planners in a variety of ways.

Trends 246

Trends Planner Meeting Certification 246

Endless Events

MAY 12, 2022

The mask mandates are gone and COVID compliance talk has all but disappeared. In-person events are back in all their glory. This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. That’s event marketing.

Planner 320

Planner Events Virtual Events Trade Show 320

Convene by PCMA

MARCH 25, 2024

Before Evangeline Leong founded Kobe Global Technologies, an international creator marketing agency based in Singapore, she had to “unlearn” a lot of what she thought she knew about digital marketing. How did you get started in marketing? How can event marketers harness the power of influencers?

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

The Abbi Agency

APRIL 23, 2021

Top performers, however, dig beyond the superficial data and look more deeply. We believe so strongly in carefully vetting the influencers you choose and in working carefully with them that build value-adding campaigns that we’ve been studying the marketing-influencer relationship for years. The results are apparent. We’d argue not.

Social Media 246

Social Media Audience Media Prospect 246

Endless Events

APRIL 13, 2023

Today, the three categories the crew will have to cut, keep, or improve are: Production Food Marketing But before the crew starts making event budget cuts, Nick shares a disclaimer. So take all this with a grain of salt.” He sees so much more opportunity in production and marketing to make your buck stretch further.

B2B 177

B2B Events Production Marketing 177

Smart Meetings

JULY 6, 2022

Today we’re exploring four ways meetings and conventions are evolving in 2022 and beyond, and what to expect for the future. These were all important steps in keeping the industry afloat during a very tough time, and they’ll continue to be important as we move into the post-pandemic world. Let’s dive in.

Meeting 264

Meeting Planner Attendee Technology 264

Smart Meetings

SEPTEMBER 30, 2022

Schroeter is director of sales and marketing and Stephens is general manager for DoubleTree Suites by Hilton Doheny Beach in Dana Point, California. Visit Santa Cruz County (VSCC) in California has promoted two of its staff: Harris to director of operations and Day to assistant director of marketing communications. Eyal Goldberger.

Consulting 246

Consulting Hospitality Social Media Management 246

Bizzaboo

JANUARY 8, 2024

What is the Difference Between Event Branding and Event Marketing? Event branding and event marketing are distinct but interrelated concepts in the event industry. Event marketing focuses on promoting your event to attract attendees and generate interest. Why is Event Branding Important?

Conference 105

Conference Social Media Sponsors Registration 105

Endless Events

APRIL 1, 2022

For example, if you’re planning a digital marketing conference, Hubspot or MailChimp might be a great fit, while it would make very little sense to reach out to Red Bull GmbH or Southwest Airlines. Do some market research. Let your sponsors know that you can expose your audience to their content and brand all year round.

Sponsors 296

Sponsors Proposal Events Preparation 296

Endless Events

APRIL 9, 2021

These went from all things attendee engagement to more specific tech-related issues. But without a shadow of a doubt, the most common misconceptions all surrounded the same thing – the virtual event budget. Are you charging enough for all their benefits? We get it – budgeting isn’t fun for anyone!

Virtual Events 334

Virtual Events Sponsors Rehearsal Events 334

Smart Meetings

AUGUST 5, 2021

Values-based marketing: community values, goals and energy as the new competitive advantage. Also : Destinations International Study: Equity, Diversity and Inclusion Opportunities, Now and Beyond. Content creation and dissemination by the public across all platforms drives the destination brand and experience.

Sustainability 246

Sustainability Social Media Panel Trends 246

Endless Events

APRIL 27, 2022

The reality right now is that most online communities do not live on one designated platform, but are scattered across social media platforms, websites, and podcasts. What all of these online community examples have in common is their emphasis on consistently providing valuable content. And best of all: it’s free to join.

Online 177

Online Virtual Events SEO Platform 177

Smart Meetings

JANUARY 1, 2019

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life. Here are the internet and social media trends planners need to know for 2019.

Social Media 279

Social Media Media Consulting Sponsors 279

Smart Meetings

JUNE 5, 2023

Marriott’s Chief Sales and Marketing Officer for the U.S. All of these changes require new responses for the almost 100-year-old hospitality company. The very definition of diversity was being expanded beyond what you could see, however. That leads to welcoming all guests,” he said.

Technology 246

Technology Technology Planner Hospitality 246

The Abbi Agency

MAY 6, 2021

Connie Anderson , our Vice President of Client Strategy, had this to say: “The Abbi Agency is an elite firm well-known for our fierce, independent and true approach to marketing. Our firm has come a long way from its origins as a home-based public relations shop, expanding our services well beyond our original scope of media relations.

Public Relations 130

Public Relations Consulting Media Platform 130

Convene by PCMA

MARCH 18, 2024

Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone. Yes, building a database that facilitates direct marketing is strongly recommended for most event marketers, but it should be only one tactic of an omni-channel campaign.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Endless Events

JUNE 10, 2022

Collect all your pre- and post-event survey responses, talk to everybody involved in the event planning process, and get your reports ready. All too often, we forget to acknowledge all the hard work everyone did during the event. Let’s face it: we all hate answering surveys. Social media. Start with a goal.

Meeting 348

Meeting Sponsors Audience Events 348

Traveler's Q

MAY 1, 2023

With the right tools and techniques, event branding can take the form of anything from interactive digital media displays to creative signage and personalized merchandise. This includes creating a unique visual identity, using relevant hashtags for social media, and incorporating branded materials throughout the event.

Social Media 130

Social Media Website Audience Events 130

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% Although many brands have already started building in-house event marketing teams, many more haven’t. Submit it here.

Management 98

Management Events Advertising Sports 98

Convene by PCMA

FEBRUARY 7, 2024

Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology? Whatever Media Group) 5. Whatever Media Group) 11. In-person experiences? Use show greeters. Hold peer-group discussions. Send VIP invitations. Personalize surveys.

Attendee 116

Attendee Trade Show Registration Certification 116

Traveler's Q

MARCH 7, 2024

According to a report by Mordor Intelligence, the gamification market is set to reach $11 billion by 2024, with businesses investing in it for team building and employee engagement purposes. As an industry, we need to understand and recognize the importance of accommodating people of all abilities and backgrounds.

Networking 130

Networking Event Apps Trends Events 130

Traveler's Q

SEPTEMBER 14, 2023

An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. An event website serves as a centralized platform for the promotion, registration, and communication of all event-related information to the attendees.

Website 130

Website Online Social Media Registration 130

The Abbi Agency

JUNE 9, 2021

These announcements are oftentimes marked with a groundbreaking ceremony, where an event is hosted for media and stakeholders to learn more about the project. Future initiatives like these can be very enticing stories for media, and they are perfect for championing on the client’s owned platforms. Strategy is Essential.

Public Relations 162

Public Relations Retail Audience Media 162

Solimar International

DECEMBER 2, 2022

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. Read on to learn the history of how social media changed the tourism industry. The tourism industry before social media.

Social Media 98

Social Media Media Tourism Tourism 98

Travel Daily Media

NOVEMBER 13, 2023

The post Riyadh hosts Athar Festival appeared first on TD (Travel Daily Media) Brand TD. Organised by Motivate Media Group and TRACCS, the inaugural edition of Athar Festival, running from 13-16 November, also features a two-day festival (14 & 15 November) and an awards gala dinner (16 November).

Speakers 52

Speakers Panel Government Platform 52

Endless Events

DECEMBER 20, 2022

Here’s a recap of all the best practices we’ve learned in the last two years as an event management company. The first step to planning a successful virtual event is to create a solid marketing plan. You can repurpose studio-produced content for marketing purposes. Promote the Event on Several Channels.

Online 177

Online Virtual Events Platform Audience 177

Travel Daily Media

NOVEMBER 13, 2023

The post Here are the highlights of the 9th Virtus Awards appeared first on TD (Travel Daily Media) Brand TD. A night of acknowledgement and gratitude unfolded as the Hotel Sales and Marketing Association (HSMA) gathered to honour recipients at the annual Virtus Awards. In her inspirational message, Rose H.

Tourism 52

Tourism Tourism Hospitality Promotion 52

Endless Events

SEPTEMBER 22, 2021

If your head is spinning, don’t worry: it’s all completely normal. What if we all have to pivot to virtual again ?’ However, if you’re planning a corporate meeting, six months might be all you need. Begin event promotion and create marketing strategies. So, you want to plan an event.

Vendor 334

Vendor Events Speakers Registration 334

Leonardo

JANUARY 25, 2024

Imagine artificial intelligence that goes beyond recommending destinations: it creates an itinerary to visit those destinations, based on specific user preferences and desires. The Need for More Data Hotels have a lot of data coming in and out: guest info, revenue, arrivals, marketing information, and more.

Trends 52

Trends Marketing Marketing Automation 52