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What Event Sponsors Want

Convene by PCMA

As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Do you need to find new monetary sources for conferences, conventions and trade shows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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What is B2B Event Marketing?

Bizzaboo

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

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Secrets for Engaging Platform-agnostic Association Meetings

Smart Meetings

Most of our larger events have gone to face-to-face, especially when there’s that B2B trade show component. The sponsors love it. Watch the entire webinar here. F2F with a Side of Digital. Jennifer O’Grady. Exhibitors need it, want it and are excited to be connecting with their customers again face-to-face,” said O’Grady.

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Experts: Travel Industry Could Coast Through Recession

Smart Meetings

Just don’t call it a trade show,” he advised. The same goes for sponsors and exhibitors. When it comes to mergers and consolidation, the two big ones that recently closed— Informa’s acquisition of B2B Events company Tarsus in early March for $940 million and Blackstone’s acquisition of Cvent for $6.4

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Networking at Trade Shows: This is How You Can Make it Work

Eventtia

Trade shows are complex. From booking stands to planning the knowledge sessions, you are accountable not only to your sponsors and attendees, but also to your exhibitors. After all, they’re the ones who should get out the most out of attending your trade shows.