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3 Steps to Proving the Value of Trade Show Marketing

Stova

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is trade show ROI? Why is measuring ROI critical now?

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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4 Ways to Add Value to Sponsorship Packages

Stova

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences.

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Better Customer Journeys and Business Growth with a Meeting Automation Platform

MeetingsNet

Meeting automation platforms (MAPs) offer a more focused alternative that automates pre- and post-meeting tasks while monitoring in-meeting data-gathering and integration with existing applications for data and analysis. Sponsored by: Lucy has a tough job. What’s more? But how does she do this? Now that is neat!

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EVA’s AI-Powered Platform Is an Organizer’s Shortcut to Valuable Data Insights

Convene by PCMA

Exhibitor and sponsor ROI — Tell the story from the exhibitor perspective, including their overall engagement, their specific performance compared with event averages, and deeper dives into the demographics of their leads. Exhibitors/Sponsors. EVA automatically matches exhibitors/sponsors to their target audience. Organizers.

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Everything You Need to Know About Event Scheduling Software

Bizzaboo

To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. Juggling these tasks is only possible when teams collaborate effectively and respond to problems swiftly.

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Everything You Need to Know About Event Scheduling Software

Bizzaboo

To deliver a stellar attendee and sponsor experience, hit event goals, and prove ROI, event teams need powerful event scheduling software with a centralized platform for coordinating dates, venues, schedules, and participant details. Juggling these tasks is only possible when teams collaborate effectively and respond to problems swiftly.