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3 Steps To Finding, Pitching, & Keeping Event Sponsors

Endless Events

Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Event sponsors are not just a source of financial aid.

Sponsors 296
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How Color Can Be Your Next Secret Weapon to Earn Audience Engagement

Smart Meetings

Considering that 80-85% of our perception, learning and cognition is mediated through vision , one of the core components to impact audiences has always been color. The post How Color Can Be Your Next Secret Weapon to Earn Audience Engagement appeared first on Smart Meetings. Case in point: Pantone’s Color of the Year.

Audience 246
MICE professionals

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Beyond Discounts: 7 Innovative Strategies To Build Event Sponsor Incentives 

Bizzaboo

In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets. When teams strategize event sponsor incentives, offering discounts is one of the first ideas they consider.

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What Event Sponsors Want

Convene by PCMA

Sponsors want cost-effective, transparent, new/unique sponsorship opportunities. As the client got closer to the attendee appreciation networking event they were sponsoring, they found out the cost of the venue was not included in their sponsorship amount, nor was catering. “It Federbush shared with Convene some of those highlights.

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From Distraction to Engagement Supercharger: Putting Your Audiences’ Phones to Use

Smart Meetings

One presenter at a recent conference made the mistake of scolding her audience to turn phones off and put them under their seats. She was met with groans; about a third of the audience left, and the rest ignored her command. Rather than being a distraction, mobile devices can be the surprising key to increasing audience engagement.

Audience 263
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77 Event KPIs To Measure Your Event Success

Endless Events

Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Event platforms have transformed how we measure audience engagement KPIs. Sponsor revenue.

Platform 334
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Hybrid: Two Strategies, One Powerful Marketing Product

Smart Meetings

So, how can marketers create impactful hybrid events that resonate with physical and virtual attendees while delivering ROI for hosts, sponsors and exhibitors? The answer is to understand both your in-person and virtual audiences while creating powerful experiences for both. Tapping into The Differences.