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Cold Prospecting Via LinkedIn Outreach

Gavel International

Parts One and Two of this three-part series discussed due diligence for successful cold email prospecting and social selling. LinkedIn is not the largest social network, but it’s an audience worth noting with its specific business focus. (1). Perform due diligence to know the who and why of your ideal prospect.

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Cold Prospecting by Incorporating Social Selling

Gavel International

Part Two will discuss cold prospecting through social selling. In today’s B2B world, prospects are savvier than ever when performing research on their own and online. The good news, however, is that 91% of prospects desire to engage with sales professionals earlier than surveys presently reflect. (6)

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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 261
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Why Representation In Marketing Matters

Dana Communications

This is why travel marketers should consider viewing their target audiences through the lens of six overarching dimensions of identity: gender, race, age, sexuality, disability and income. In 2019, Benefit Cosmetics selected Kate Grant as their brand ambassador.

Marketing 209
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Event Marketers, Get Specific — or Don’t — With Your Messaging

Convene by PCMA

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. Abstract show features or benefits become stronger and more compelling when conveyed in concrete language. Make the abstract more concrete.

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How to Use Social Proof to Market Your Event

Convene by PCMA

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. See “Benefits Over Features” below for more.)

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?