Endless Events
FEBRUARY 21, 2018
You have traditional advertising, paid search, organic search, social media, content marketing, and email marketing to promote events at your disposal. With a limited marketing budget, how do you know the best way to digitally promote your event to attract the most attendees? I’m glad you asked. Sephora follows this exact plan.
MeetingsNet
FEBRUARY 25, 2022
Promotional products companies are coming out with more giveaways that you can feel good about. If you give away apparel, look for products made of ethically sourced, organic material. Cost: $58 to $118 per item for apparel; $98 to $148 per pair for footwear. Let’s face it, gift-giving is tricky. Plastic is a no-no. •
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Smart Meetings
MAY 13, 2021
We reached out to prominent promotional companies PMSI , iPromo , Wet Paint and Halo to find out. Laurie Amigo, strategic branding director at Halo, notes that apparel branding expanded to shirt collars and shoulders so that company and event logos were visible for virtual meetings. What’s most in demand as live events return?
Blue Spark Event Design
FEBRUARY 26, 2024
Tactile Experiences Offer branded merchandise or promotional items such as pens, notebooks, or apparel that attendees can touch, feel, and take home as souvenirs. Use sound effects or audio cues to signal transitions between different segments of the meeting agenda and maintain attendees’ engagement.
Eventtia
APRIL 22, 2024
Offer coupons and discount codes: Enable the creation and distribution of promotional codes that attendees can use to receive discounts on ticket prices. This can include anything from branded apparel to workshop materials. This is especially helpful for promoting recurring events.
Convene by PCMA
DECEMBER 15, 2022
WorkLife spoke to apparel industry insiders and scoured retail data — specifically examining searches and sales for professional attire — as a way to read the RTO tea leaves. As The Wall Street Journal writes, people-pleasers can teach us a lot about promoting our contributions and interacting with the boss.
Social Tables
DECEMBER 5, 2018
In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion. 18% venues.
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