article thumbnail

When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu.

article thumbnail

12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Track your results with KPIs.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Event Marketing: How To Promote an Event on Social Media

Bizzaboo

Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media Event Marketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience.

article thumbnail

How to Promote Your Event on Social Media in 2023

Eventtia

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

article thumbnail

How To Use AI Content Tools like ChatGPT To Plan and Market Your Event

Bizzaboo

How To Use ChatGPT for Event Marketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways event marketers can use the tool to work more productively. Event planning and marketing. Utilize the existing networks of the ice cream industry to reach your target audience.

Marketing 116
article thumbnail

Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Does it feel circuitous?

article thumbnail

Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Does it feel circuitous?