ITA Group

DECEMBER 15, 2020

Don't Make These 3 Event Audience Engagement Mistakes. Ask any event marketer about audience engagement and you’ll hear the same thing: putting together an engaging conference, product launch or incentive trip is hard work. Complicating matters further, event audiences aren’t the same as they once were.

Audience 59

Audience Social Media Incentives Communications 59

Endless Events

JULY 5, 2022

Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?

Events 317

Events Audience Social Media Planner 317

Endless Events

NOVEMBER 15, 2022

It’s also a sign of a returned confidence in event planning. Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. Wouldn’t you agree that you need high-quality footage that will attract your audience?

Event Technology 306

Event Technology Events Production Technology 306

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Convene by PCMA

AUGUST 29, 2022

More than seven out of 10 marketers in a recent study said they are experimenting with new event formats, like smaller, more specialized in-person events infused with digital components. At least in my marketing budget for next year, I’ve allocated close to 1.8x for hybrid events.”.

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Endless Events

MAY 12, 2022

What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. In his view, events look the same as they did in 2019. .

Planner 320

Planner Events Virtual Events Trade Show 320

Endless Events

OCTOBER 23, 2020

Wellness: Retreats For Event Profs: Do We Need Them? ? Learn about every aspect of virtual in our Virtual Events Handbook! As the sun sets on 2020 ???. Maybe something about events in the medical field? Maybe you just want a guide about event marketing? Upcoming Events. ? One Last Thing For Ya!

Virtual Events 232

Virtual Events Retreat Events Remote 232

Conferences that Work

JANUARY 10, 2022

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. We have also seen the emergence of new forms of online events, supported by solid business models.

Meeting 132

Meeting Meeting Design Online Sponsors 132

The MICE Blog

AUGUST 11, 2021

In March 2020, when they had to shut down due to COVID-19, five days later, they developed the virtual experience. Virtual event tech helped to scale the business, ‘The virtual world started for us in March 2020, in a big way.’. ‘We And they grew up really loving events and knowing events. One example is expenses.

Trends 174

Trends Events Virtual Events Audience 174

Social Tables

OCTOBER 20, 2022

Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. Create a webinar marketing strategy.

Registration 158

Registration Virtual Events Advertising Social Media 158

Smart Meetings

MAY 26, 2023

Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience. In 2020, it was (and still is) all about platforms. Read More : Salman Rushdie and Complacency in the Meetings Industry 1.

Healthcare 155

Healthcare Technology Technology Panel 155

Convene by PCMA

APRIL 1, 2023

In 2020, we created new relationships and connections when we acquired the Corporate Event Marketing Association. based Event Marketing Association. PCMA also became the 10th partner of the Exhibitions & Conferences Alliance , the unified advocacy voice of the face-to-face business events industry.

Panel 98

Panel Government Event Marketing Sustainability 98

Endless Events

MAY 19, 2020

Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtual events!

Virtual Events 334

Virtual Events Trends Events Communications 334

Endless Events

APRIL 24, 2020

Well, that’s why we came out with a graphic guide to show you exactly how to promote your virtual event! ? How to Measure Event Marketing Success. The Ultimate Event Marketing Plan: A Six-Step System. ?? Did you know Endless can help convert your in-person event into a virtual one? ( see what we do ).

Virtual Events 240

Virtual Events Promotion Events Attendee 240

Convene by PCMA

DECEMBER 13, 2021

Perspectives from four event marketing pros who spoke at an executive roundtable Freeman hosted in November in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum (ECEF). According to Freeman research, about half of pre-COVID event attendees haven’t returned to in-person events. Courtesy mdg).

Logistics 105

Logistics Events Online Virtual Events 105

Social Tables

SEPTEMBER 14, 2021

What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. How can I tell if an event is engaging? Audience engagement during an event.

Social Media 176

Social Media Registration Virtual Events Audience 176

Eventtia

DECEMBER 1, 2022

Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. Recently, the Missouri Chamber of Commerce and Industry hosted a virtual event that reached around 7,000 students across the state of Missouri.

Automation 62

Automation Virtual Events Marketing Marketing 62

Convene by PCMA

FEBRUARY 25, 2022

Held in late February 2020 in Orlando and attracting 17,000 attendees, Global Pet Expo “snuck right in” before the pandemic shut everything down, said Christopher Bonifati, CEM, director of attendee services at the American Pet Products Association (APPA), which co-produces the event. Data and DEI.

Trade Show 98

Trade Show Registration Events Online 98

Bizzaboo

SEPTEMBER 12, 2022

Plus, you can choose from more than 25 premium music playlists to provide an energetic backdrop and match the tone of your event. Jublia: Data-driven Audience Networking. Jublia is the first networking platform focusing on audience engagement through a data-driven process. Not sure twine can handle your virtual audience size?

Virtual Events 98

Virtual Events Events Platform Audience 98

Convene by PCMA

APRIL 14, 2023

In the first half of the session, Colangelo presented his insights and took questions from the audience. Event technology is in the 2nd inning: We saw a ton of movement in the virtual space in May/June 2020 — we were tracking about 485 event-tech platforms. Obviously, we’ve seen some contraction in that area.

Marketing 98

Marketing Marketing Trade Show Registration 98

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers.

Marketing 98

Marketing Marketing Prospect Affiliate 98

ITA Group

NOVEMBER 17, 2020

There are pros and cons to both types of events, but putting on your event marketing hat a little differently can help drive home the best return. As a meeting organizer, it is in the best interest of your sponsors to help them reach their event marketing goals whether an event is virtual, hybrid or in person.

Sponsors 62

Sponsors Virtual Events Advertising Platform 62

Bizzaboo

JUNE 20, 2022

How do you build a virtual event pricing strategy? It helps to look at who your target audience is to understand what might sell well. That type of sponsored content might tap into the element of surprise and encourage engagement from the participants, said event marketing strategist Rachel Stephan during our Event Experience Summit.

Virtual Events 87

Virtual Events Sponsors Certification Events 87

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. August Jackson Chicago, IL August Jackson is a U.S.-based

Management 98

Management Events Advertising Consulting 98

Bizzaboo

JULY 20, 2021

And many factors will help you determine the best approach for your particular event. Here are a few examples of considerations that’ll help paint a clearer picture of your event needs: How much of your audience is comfortable or able to attend on-site? Do you have a large international audience? Sarah Reed, Zendesk. “We

Audience 98

Audience Speakers Attendee B2C 98

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. In 2020, the event was held virtually. GitHub Universe. Source : GitHub.

Sponsors 98

Sponsors Events Virtual Events Website 98

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. We conducted industry research to track attendee sentiment around when people would feel comfortable returning to events. Kimberly Hardcastle-Geddes.

Public Relations 52

Public Relations Audience B2B Prospect 52

Eventtia

SEPTEMBER 2, 2022

Many event planners hesitate to sell tickets for their events or monetize the event in any other way due to the fear of low attendance, especially for live/in-person events. However, in Q2 2021, Eventbrite, one of the most well-known event ticketing websites in the US, reported a revenue of $46.3

Sponsors 118

Sponsors Advertising Prospect Events 118

Endless Events

AUGUST 24, 2020

Matthew is the Managing Director and co-founder of Your Stand Builder , an award-winning company that “revolutionizes the way companies all around the world prepare for their exhibitions” So who better than him to teach us how to create amazing exhibitor experiences for virtual and hybrid events? Press play and join the chat!

Trade Show 320

Trade Show Virtual Events Events Proposal 320

Bizzaboo

MAY 7, 2023

Since there are only so many hours in the day, many event teams are turning to generative AI tools like ChatGPT to expedite the event planning, marketing, and content creation processes. ChatGPT has generated a ton of buzz over the last several months, but it’s not the only generative AI tool on the market.

Automation 52

Automation Events Social Media Training 52

Bizzaboo

APRIL 16, 2023

From webinars and field marketing events to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate event market — which hauled in $95.3

Retreat 104

Retreat Events Trade Show Logistics 104

Brightspot Incentive Events

MARCH 22, 2022

When done right, this event style has proven to be an effective way of optimizing your business strategy and leaving a lasting impression on potential investors and prospects. Returning to Events in a Post-COVID World. We are all well aware in-person events came to a screeching halt in 2020 due to the COVID-19 pandemic.

Prospect 52

Prospect Audience Social Media Benefits 52

Bizzaboo

JANUARY 3, 2024

Northwest Event Show 2024 April 3-4, 2024 Seattle, WA + Virtual From Seattle to San Francisco, Vancouver to Boise, and beyond, the Pacific Northwest boasts remarkable destinations, venues, and suppliers that captivate audiences from all corners. Hear from brand-side event marketers leading the ultimate three-day conversation.

Planner 105

Planner Conference Incentives Trade Show 105

Eventtia

MAY 20, 2022

On May 4th 2020, also known as Star Wars Day, the biggest convention in the name of the space-opera franchise was a little different. That same customised merch from the physical event can create that physical, tangible, touching experience that’s removed from the virtual event. Goods relevant to your audience.

Virtual Events 77

Virtual Events Conference Events Banking 77

Bizzaboo

JUNE 26, 2023

Networking events are designed to help folks meet other people in their industry and learn new things. 5 Examples of Goals for Corporate Events According to a report from Allied Market Research , the U.S. corporate event market — which brought in $95.3 billion in 2020 — is expected to reach $510.9

Event Planning 52

Event Planning Vendor Seminar Speakers 52

Smart Meetings

APRIL 25, 2024

Insights resource Crunchbase estimated that in 2020 and 2021, more than $1.5 billion was invested in virtual and hybrid event companies. Over the last two years, event platform companies Bizzabo and Hubilo each laid off double-digit percentages of staff. Where Does Event Tech Consolidation Leave Virtual Experience Planners?

Platform 130

Platform Production Audience Communications 130

Alcor Mice

JANUARY 26, 2021

2020 has been a year for trial and error for the Meetings, Incentives, Conventions and Exhibitions (MICE) Industry as the COVID-19 pandemic continues to take its toll on global tourism. Since then, companies have continued exploring different ways to create a perfect virtual event. ESTABLISH A GOAL FOR YOUR EVENT. PREPARATION.

Virtual Events 52

Virtual Events Social Media Registration Rehearsal 52