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Journalism or influencers: the means of inspiration for travelers

Interface Tourism Spain

In approximately 2014, with the consolidation of Instagram, brands began to bet unambiguously on influencers to promote their products. A growing audience Social networks grow exponentially. David Fernández PR Team The post Journalism or influencers: the means of inspiration for travelers first appeared on Interface Tourism.

Travel 52
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Journalism or influencers, the means of inspiration for travellers

Interface Tourism Spain

In approximately 2014, with the consolidation of Instagram, brands began to bet unambiguously on influencers to promote their products. The growing figures of social media, the difference in costs (at least at that time) and the rise in media audiences open to embracing new channels of diffusion, offered solid arguments to start investing.

Travel 52
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9 Standout Examples of UGC Marketing Campaigns

Crowdriff

The right social network. In 2014, the coffee chain asked customers to draw on their white cups and create a new design that would then be turned into a limited-edition tumbler — generating almost 4,000 entries in three weeks. — Marc Jacobs (@marcjacobs) April 3, 2014. The interests of their target market.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Integrating social networks as a part of travel experience. In 2009, it has pioneered the usage of social networks to send customers flight documentation. In 2017, social networks became a standard way to communicate with large brands and companies. So did American airlines.

Airlines 121