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Smart Moves in Reno, Paradise Coast and More

Smart Meetings

Peter Falke Peter Falke, Waldorf Astoria Los Cabos Pedregal Falke takes on the role of director of sales and marketing for Waldorf Astoria Los Cabos Pedregal. He will oversee all sales, marketing and public relations efforts for the hotel, drawing on his near two decades of luxury hospitality experience across several key destination markets.

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7 Tips for Driving Attendee Engagement at Virtual Events

Smart Meetings

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Hashtags across social media platforms for cohesion and to aggregate conversations. How to Spread the Word.

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How and Why Visit Indy Adopted an All-Digital Marketing Approach

Crowdriff

When Jeff Robinson began working for Visit Indy as a digital designer 11 years ago, the destination marketing organization had only just begun its transition from print to digital. Instead, the all-digital strategy mixes significant social media spends with real life activations and user-generated content.

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Glamping As a Trend: Business and Technological Perspective

AltexSoft Travel

Now that the whole world is obsessed with constant hand-washing and social distancing, the first, luxury-loving category would often avoid hotels with their crowded lobbies – to go where? That being said, let’s finally examine the glamping market and see what travelers say about it. The glamping market research. experiences.

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Travel Analytics: Data Sources, Use Cases, and Real-Life Examples

AltexSoft Travel

This article explores the influence of analytics on marketing strategies, revenue management, guest personalization, and other aspects of the travel industry. Social media and travel blogs contain valuable information about travelers’ experiences, recommendations, preferences, and popular upcoming events.

Travel 52