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Whitepaper Download: How to Leverage Social Media in Tourism Marketing

Advanced Travel and Tourism

Social media has never been more important to your tourism marketing strategy. Social media is a regular part of our personal lives, and it’s a valuable tool for every type of marketing department. But how can DMOs best utilize social media in their marketing efforts? Travel and tourism are no exception.

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Whitepaper Download: The Rise of Vertical Video

Advanced Travel and Tourism

In the “olden days” before social media, videos were either professionally produced or recorded on home camcorders that stayed tucked away on our private media shelves. social media. Download our latest whitepaper to learn the most effective ways to use social channels to drive your tourism marketing.

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Creating a Social Media Strategy in Tourism

Advanced Travel and Tourism

And since social media platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. Consistency is an important factor in posting on TikTok (and any social media site). Thankfully, today’s smartphones produce incredible video quality.

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Video Marketing Trends to Watch in 2022

Advanced Travel and Tourism

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Destinations can encourage travelers to record and share their experiences on social media. And the stats don’t lie: consumers are 2.4 Like what you see?

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Data Collection & Privacy: What to Know in 2022

Advanced Travel and Tourism

Use the data you collect to upload custom audiences and find similar audiences to target on social media. Download our whitepaper for the full rundown on data collection and more – 2022 Travel Trends Forecast. And remember: you can still track valuable first-party analytics about your website visitors. Like what you see?

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Community Model: Year-Round Engagement On Event Platforms

Endless Events

Instead, connections and event-related experiences were at best scattered across several social media platforms. After the event, however, it was nearly impossible to keep all the attendees connected in one place. Enter event platforms: everything is stored in one place. host sponsor giveaways and gamified challenges.

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6 Attendee Retention Tips: Keep Your Audience Coming Back

Endless Events

Check social media platforms to see what your attendees like most about your event. For example, you can show the best social media posts , write a whitepaper about the event, or offer sessions on-demand. The Power Of Personalized Communication. Personalization is key when it comes to attendee communication.

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