Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. On the Web. Read the Forbes article “ The Great Resignation Becomes the Great Reshuffle.”.

Advertising 105

Advertising Marketing Marketing B2B 105

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

JUNE 30, 2022

For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. In fact, the Pivot Conference, a tech and media event, recently pulled out of Miami, publicly bashing the “shameful” politics of the Florida GOP. Millennials?are

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

MARCH 16, 2022

The last two decades have seen the rise of mobile devices, app stores, and social media. Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it.

Website 111

Website Automation SEO Prospect 111

Bizzaboo

JANUARY 10, 2024

DriveShopUSA Redmond, WA DriveShop collaborates with leading automakers and agencies, offering marketing and media fleet management services, software tools, event production, activation, and social media marketing campaign integration. We intercept and engage prospects and customers anywhere they congregate in large numbers.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

DECEMBER 7, 2021

After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold. An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects. I will use design to facilitate social sharing.” — Kacia Reilly, director of creative services.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I Whether it’s streaming television, TikTok, or any of the many Twitter clones coming to social media, event marketers must continue to diversify their marketing mix to attract new attendees. “I

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

SEPTEMBER 9, 2021

Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Encourage Social Sharing. In fact, infographics are shared and “liked” on social media three times more than any other type of content. Appeal to Emotions.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81