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Defining the Types of Incentives

ITA Group

Defining the Types of Incentives. With all the terms regularly referenced when talking incentives, figuring out what to use when and what it’s called can seem daunting. How do you define incentive? An incentive is an award that motivates or drives an individual to do something or behave in a certain way.

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7 Steps to a Successful Referral Program

ITA Group

7 Steps to a Successful Referral Program. But trust isn’t only confined only to those in our inner circle. Companies likely realize the importance of using their networks (partners, customers, employees) to grow their business—and a referral program makes sense—but where do you start? What Is a Referral Program?