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Essential Event Marketing KPIs to Measure Success

Endless Events

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. With so many strategies deployed in the lead-up to an event, it can often be challenging to measure the impact of your team’s various initiatives in the hopper.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Your primary goal will guide your strategy and keep your team on track. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets.

MICE professionals

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

But the more complicated the ROI picture gets, the more accurate event attribution becomes, and the more powerful your event engine will drive revenue. Setting goals is one of the first steps in creating a content strategy. Setting goals is one of the first steps in creating a content strategy.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

But the more complicated the ROI picture gets, the more accurate event attribution becomes and the more powerful your event engine will be in driving revenue. Setting goals is one of the first steps in creating a content strategy. Setting goals is one of the first steps in creating a content strategy.

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A Tourism Marketer’s Guide to Getting Started with Email Marketing

Tourism eSchool

This means that people on your database have purposefully 'opted-in' to receive your updates, and therefore are more engaged in your brand than say those who 'like' you on Facebook. Email generates leads & drives people to your website. Email drives sales. By Paige Rowett. Published on February 14, 2022.

Tourism 52
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The Ultimate Event Planning Checklist: 7 Phases to Create a Winning Event

Eventtia

It was built in collaboration with large global organizations that run hundreds or even thousands of events yearly, including consumer events and experiences, conferences, congresses, and more. For example a runway show will require more time for planning than a small product launch.

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The Complete Guide to Event Marketing 2023

Stova

We feel it is useful to let you know about the big shifts happening online and offline, so you can market your corporate events, brand activations, client conventions, trade shows, and team-building activities better and more efficiently. Open rates, click-through rates, and direct conversions are going down.