Leonardo

DECEMBER 7, 2021

The American Disabilities Act (or ADA) was passed in 1990, long before websites were a twinkle in most hoteliers’ eyes. The small print is similarly nebulous because as written, the Act itself does not include the word websites. Hotel websites can meet WCAG 2.1 Read on to learn more about what you can do on your website. .

Website 90

Website SEO Regulations Communications 90

Advanced Travel and Tourism

OCTOBER 21, 2021

SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Using an SEM Strategy.

Audience 233

Audience SEO Advertising Social Media 233

DCI

FEBRUARY 22, 2022

Over the past several years, we have learned from hundreds of hours working on websites that there are few things digital marketers can count on in ever-changing and quickly evolving trends that lead to digital marketing success. . The sitemap allows your website to have a hierarchy, so people know where to go on your website.

Website 52

Website SEO Advertising Prospect 52

Smart Meetings

FEBRUARY 27, 2023

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Optimize each for SEO.

Conference 280

Conference Sponsors Trade Show SEO 280

Bizzaboo

MARCH 20, 2023

This is especially true for event organizers delivering high-quality websites and landing pages on time. After all, it typically takes at least 14 weeks to build a custom website from scratch, and such a project can also be cost-prohibitive. If you’re wondering what to look for in a website builder, you’re in the right place.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

This is especially true for event organizers delivering high-quality websites and landing pages on time. After all, it typically takes at least 14 weeks to build a custom website from scratch, and such a project can also be cost-prohibitive. If you’re wondering what to look for in a website builder, you’re in the right place.

Website 52

Website Event Marketing Planner Marketing 52

Advanced Travel and Tourism

FEBRUARY 21, 2023

ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and social media posts. One of the limitations to ChatGPT is that it populates information based on what’s already out there on the web. Depending on the inputs it receives, it can collect and therefore repeat incorrect information.

Platform 236

Platform Tourism Tourism Organization 236

Leonardo

NOVEMBER 2, 2023

A competitive hotel website establishes a strong online presence that is not only optimized to stand out in search results (better known as SEO) but also optimized for the user experience. Google evaluates websites based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) as a metric of their quality.

Booking 78

Booking SEO Website Online 78

DCI

AUGUST 5, 2021

Meeting and convention websites are going to be receiving more and more clicks sooner than we think as the U.S. Of course, things will be different, but one thing remains the same: planners need clear and accurate information. With that in mind, it’s time to assess if your meeting and convention websites are prepared to deliver.

Website 55

Website Meeting B2B B2C 55

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, digital marketing has no limitations, as ads can be placed on various platforms and websites. By consistently producing valuable content, leveraging relevant keywords, and optimizing their website, they can improve their SEO ranking and increase visibility in search results.

Marketing 204

Marketing Marketing Advertising Audience 204

Social Tables

JUNE 1, 2023

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. A press release is a short news story that provides information about your event in document form.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Crowdriff

FEBRUARY 17, 2017

As a DMO, you always make an effort to update the information on your site, so that everything is fresh and relevant. But what sometimes gets overlooked is the visual information you’re conveying. Keeping outdated visuals on your website is like wearing a 70s jumpsuit to give a presentation in 2017. Relevant visuals resonate.

Website 52

Website SEO Travel Travel 52

DCI

JUNE 20, 2023

Increase Visibility Accessible content is also better for search engine optimization (SEO). By making your content accessible, you are creating an inclusive environment for your followers – including visitors and location decision makers, indirectly increasing reach and engagement and even improving SEO.

Social Media 86

Social Media Media SEO Platform 86

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, digital marketing has no limitations, as ads can be placed on various platforms and websites. By consistently producing valuable content, leveraging relevant keywords, and optimizing their website, they can improve their SEO ranking and increase visibility in search results.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, digital marketing has no limitations, as ads can be placed on various platforms and websites. By consistently producing valuable content, leveraging relevant keywords, and optimizing their website, they can improve their SEO ranking and increase visibility in search results.

Marketing 100

Marketing Marketing Advertising Audience 100

DCI

OCTOBER 21, 2022

This really makes the case for just how important it is to keep your website in order and have it ranking well for SEO. When only 25% of users visit the second page of search results , you could have a beautiful site but if it isn’t ranking well for SEO, it likely won’t get the traffic you’re hoping for.

Conference 76

Conference SEO Remote Trends 76

The Abbi Agency

AUGUST 4, 2021

Performing a website audit is a critical step when it comes to understanding a critical piece of your marketing funnel, whether you’re seeing tons of traffic and conversions or none at all. The Bottom Line: A properly optimized website performs better and converts more users. A schema helps SEO crawlers index your pages.

Website 246

Website SEO Automation Organization 246

Stova

MARCH 25, 2024

On top of your internet research and website skimming, check out popular review sites like G2 and Capterra and take note of what others are saying about a potential supplier's user-friendliness, support, and how long they've worked together. Drawing people into your event often starts with a great-looking event website.

Registration 40

Registration Social Media Event Apps Website 40

Tourism eSchool

JANUARY 15, 2023

Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Have a website that works Your website has the potential to be one of your most effective trust builders with your customers. Trust that their money will be well spent.

Online 52

Online Social Media Website Advertising 52

Eventtia

SEPTEMBER 9, 2022

Provide essential event information like name, date, time, and location. Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Marketers develop event content with relevant keywords to boost SEO. It must also help to drive sales.

Social Media 62

Social Media SEO Public Relations Events 62

Eventtia

DECEMBER 30, 2022

Define who’s more likely to attend your event, and gather as much information as you can about these target attendees: demographics data, psychographic data, behavior, and so on. Make sure the press release is well-written, not overly long, and has the right balance between being attractive and informative. Know Your Target Audience.

Social Media 91

Social Media Promotion Media Registration 91

Bizzaboo

DECEMBER 11, 2023

On top of this, press releases lend greater credibility to your event while boosting search engine rankings and driving organic traffic to your event website. It provides context about the entity, its mission, its achievements, and any relevant and noteworthy background information (e.g., investor names). Forgetting to follow up.

Speakers 64

Speakers Social Media Events Audience 64

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. The article is addressed mainly to hotel managers, but we’re sure OTA representatives can also find some useful information on metasearch management. What is a metasearch engine?

Hospitality 119

Hospitality Advertising Website Booking 119

Tourism eSchool

JANUARY 15, 2023

Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Have a website that works Your website has the potential to be one of your most effective trust builders with your customers. Trust that their money will be well spent.

Online 89

Online Social Media Website Advertising 89

Solimar International

NOVEMBER 9, 2021

This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Research shows that information conveyed as stories can be up to 22 times more memorable than facts.

Marketing 98

Marketing Marketing Social Media SEO 98

AltexSoft Travel

JULY 14, 2022

They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). Big marketplaces support a more complex integration and offer a set of APIs that allow distributors to connect and source all product information automatically. Technologies.

Travel 105

Travel Travel Affiliate Booking 105

Stova

MARCH 14, 2024

The best event websites drive scores of registrations. Although building an event website can feel daunting, this article is here to help. You’ll get 36 sure-fire tips and tools for websites that capture attention, delight visitors, and make them thrilled to participate in your event. Remember SEO. Track behavior.

Website 64

Website Registration SEO Speakers 64

Eventtia

MAY 25, 2023

SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.

SEO 62

SEO Event Marketing Marketing Marketing 62

Eventtia

OCTOBER 19, 2022

Here are tips on how to book these speakers: Visit speaker websites – Check websites like SpeakerHub and the National Speaker Association. These websites specialize in featuring well-vetted and superb influential speakers. Avoid the common mistake of performing outreach using a general contact form on a website.

Marketing 62

Marketing Marketing Affiliate Speakers 62

The Abbi Agency

DECEMBER 2, 2021

What it is: Analytics platform that can give you information about who is visiting your website, where they’re coming from, and what they’re interested in. These are essential details you’ll want to know when auditing your website. Maybe you’ve discovered that you need to increase the conversion rate on your website.

Marketing 26

Marketing Marketing SEO Automation 26

Eventtia

AUGUST 12, 2022

Search Engine Optimization (SEO). These are easy tactics to use to build engagement, drive website traffic, and raise brand awareness. Remember to make your emails personable and provide background information about your company and what you’re looking to accomplish. Did your website see a boost in traffic?

Marketing 62

Marketing Marketing Social Media Audience 62

Solimar International

AUGUST 10, 2022

In that case, you should not hesitate to contact a member of the Solimar team to inform them of your absence. SEO Strategies. Once the editing and feedback process has been completed, these blogs will be published on your project’s destination and tourism websites. Content Development. Copywriting and Editing.

Tourism 98

Tourism Tourism Remote Sustainability 98

AltexSoft Travel

MARCH 23, 2022

If you want to sell online directly to individual travelers (B2C model), you’ll have to integrate your website with your booking engine to connect your customer-facing and back-end layers. So, you need a super-smart combined booking engine that will be able to process both agents’ requests and website reservations. Marketing support.

Booking 52

Booking Technology Technology Travel Agent 52

Tourism eSchool

APRIL 30, 2020

While there's plenty of official information from Government and National/State Tourism Organisations on support for industry, here are 4 practical things to help guide your focus right now as a Tourism Business owner, and then 4 more ideas to think about working on in the coming months. Also, think outside the box. Rebecca White.

Tourism 97

Tourism Tourism Social Media Online 97

Hotel Engine

AUGUST 11, 2022

In essence, the redesign made it possible to find hotel information within Google’s environment that rivals that of Booking.com and other online travel agencies (OTAs) or review sites such as Yelp, TripAdvisor and Hotels.com. Google now has one of the most complete hotel shopping and booking systems available.

Prospect 52

Prospect Booking Platform Website 52

AltexSoft Travel

MARCH 15, 2021

With protocols that are important to public health and safety being released sporadically, email marketing is the most effective way to keep all parties informed. Keeping customers informed has still been murky waters to navigate, especially when companies must wait on government decisions to come along first. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Social Tables

APRIL 23, 2019

While completely fictitious (to the best of our knowledge anyway), the event name “1st Annual Uncanny Hootenanny” conveys three intriguing pieces of information. For SEO purposes, choose something that still has an available URL. The less SEO competition starting out, the better. But exciting names are better.

SEO 139

SEO Events Audience Social Media 139