Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. A new report from mdg, also not yet published, reveals that 65 percent of registrations come in during the last 10 weeks. This is where the power of data science comes in.

Registration 105

Registration Publishing Public Relations B2B 105

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

MARCH 13, 2023

Despite the return of in-person events, virtual events are here to stay. In fact, 93% of event professionals plan to invest in virtual events moving forward. In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Endless Events

MAY 20, 2022

Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for. When it comes to hybrid event budgets, let the audience and event goals be your guide.

Social Media 348

Social Media Virtual Events Audience Events 348

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% of event organizers, with 19.1% What is B2B event marketing?

B2B 52

B2B Event Marketing Marketing Marketing 52

Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. Event Planning: An Exciting & Challenging Career.

Event Planning 347

Event Planning Virtual Events Events Audience 347

Bizzaboo

AUGUST 10, 2023

For event organizers, nailing the perfect landing page is the key to stealing the show. Whether you’re hosting a music festival, a tech conference, or a product launch, one of the secrets to a truly extraordinary event lies in a dedicated event registration landing page.

Registration 52

Registration Sponsors Speakers Attendee 52

Bizzaboo

JUNE 21, 2023

Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes, and the more powerful your event engine will drive revenue. In this guide, we will look at the many different forms of determining, measuring, and analyzing event ROI. What is event ROI?

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 296

Marketing Marketing Audience Social Media 296

Bizzaboo

MARCH 13, 2023

Despite the return of in-person events, virtual events are here to stay. In fact, 93% of event professionals plan to invest in virtual events moving forward. In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience.

Virtual Events 52

Virtual Events Registration Promotion Social Media 52

Bizzaboo

SEPTEMBER 19, 2022

Though the world has mostly opened up in the wake of the pandemic, event attendance has yet to recover. . According to the Center for Exhibition Industry Research (CEIR), the average event held in Q1 2022 had 32.9% fewer attendees than the average event held in Q1 2019. The key to getting people to your event?

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Bizzaboo

SEPTEMBER 13, 2023

Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). By using social media, you can target specific demographics and interests, ensuring your event reaches the right people.

Social Media 59

Social Media Promotion Media Event Marketing 59

Bizzaboo

OCTOBER 18, 2023

Hosting an event is complicated. Event professionals must consider millions of details and build a strategy that ensures the event goes smoothly. Luckily, with the help of event management software, nailing the details is much easier. What Is Event Management Software?

Management 110

Management Sponsors Registration Speakers 110

Convene by PCMA

AUGUST 29, 2022

More than seven out of 10 marketers in a recent study said they are experimenting with new event formats, like smaller, more specialized in-person events infused with digital components. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Bizzaboo

MARCH 20, 2023

Today's event planners face shorter project timelines, shrinking budgets, and rising customer expectations. In the events industry , it’s all about doing more with less and creating jaw-dropping experiences regardless of the resources you’re working with. Check out G2 and Capterra.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

Today’s event planners face shorter project timelines, shrinking budgets, and rising customer expectations. In the events industry , it’s all about doing more with less and creating jaw-dropping experiences regardless of the resources you’re working with. Check out G2 and Capterra.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Traveler's Q

NOVEMBER 2, 2023

Events have evolved significantly over the years, and technology has been at the forefront. Event technology has become an essential aspect of planning and executing successful events. With such a diverse range of options, it’s easy to get overwhelmed or confused about which event tech solutions to choose.

Event Technology 130

Event Technology Technology Technology Social Media 130

Eventtia

JUNE 28, 2022

The average event planner has a lot on their plate. But you can’t afford to take any shortcuts if you expect your event to be successful. But you can’t afford to take any shortcuts if you expect your event to be successful. Keep reading to learn how marketing automation makes event planning less of a slog.

Automation 77

Automation Event Marketing Event Planning Marketing 77

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. What is a Hybrid Event?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Bizzaboo

DECEMBER 18, 2022

Hosting an event is complicated. Event professionals must consider millions of details and build a strategy that ensures the event goes smoothly. Luckily, with the help of event management software, nailing the details is much easier. These event management software features fall across seven categories: Event Management.

Management 123

Management Sponsors Registration Speakers 123

Endless Events

MAY 18, 2018

Start with your event invite emails by using killer subject lines. Next, make registration and check-in a breeze. Your Guide to Event Registrations. Registration is the first opportunity for attendees to form a concrete opinion about your event. This guide gives you the lowdown on event registration.

Audience 263

Audience Registration Events Social Media 263

Bizzaboo

SEPTEMBER 5, 2023

In a world saturated with events, webinars, and workshops — on top of work, family, and self-care — standing out is more challenging than ever. How do you rise above the clamor and ensure your event doesn’t just become another date on a crowded calendar? What is event promotion? Let’s get started!

Promotion 98

Promotion Registration Prospect Social Media 98

Bizzaboo

MARCH 19, 2024

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.

Event Technology 116

Event Technology Platform Technology Technology 116

Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

Marketing 105

Marketing Marketing Trends Virtual Events 105

Eventtia

OCTOBER 9, 2023

Whether you’re on the brink of planning a first event or are a seasoned professional revising your event planning checklist, this guide aims to be your trusted roadmap. This article provides a comprehensive event planning checklist to help you manage every detail for a successful event, from start to finish.

Event Planning 88

Event Planning Retail Registration Events 88

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. What is Event Branding? What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Smart Meetings

APRIL 25, 2024

billion was invested in virtual and hybrid event companies. Over the last two years, event platform companies Bizzabo and Hubilo each laid off double-digit percentages of staff. Where Does Event Tech Consolidation Leave Virtual Experience Planners? Insights resource Crunchbase estimated that in 2020 and 2021, more than $1.5

Platform 130

Platform Production Audience Communications 130

Eventtia

MAY 25, 2023

Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? The hope is that some of them will register for your event and buy your tickets.

SEO 62

SEO Event Marketing Marketing Marketing 62

Endless Events

APRIL 10, 2020

If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. Standard Event Questions. Virtual events offer a lot of brand new possibilities.

Virtual Events 347

Virtual Events Production Meeting Events 347

Bizzaboo

FEBRUARY 4, 2024

When planning successful event experiences, event teams face myriad challenges. From venue selection, event promotion, and budget management to catering, logistics, and speaker selection, orchestrating an event end-to-end requires meticulous planning. What is Event Scheduling Software?

Registration 59

Registration Automation Sponsors Trade Show 59

Endless Events

NOVEMBER 7, 2022

IMEX is one of the most significant events for the events industry, not just in the States but globally. And after a long few years, a massive return to in-person events in 2022, and a looming recession, the IMEX America 2022 event has been long awaited. . We covered the IMEX Frankfurt 2022 event back in July.

Registration 265

Registration Medical Meetings Trends Proposal 265

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Bizzaboo

JANUARY 17, 2023

After rapidly pivoting to virtual events during the pandemic and refocusing on in-person engagements last year, event professionals today are doing more with less while nursing whiplash. In this article, we’re looking at ChatGPT for event organizers. How To Use ChatGPT for Event Marketing Content. What is ChatGPT?

Marketing 116

Marketing Marketing Social Media Speakers 116

Social Tables

OCTOBER 20, 2022

But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? We cover a variety of webinar best practices that can help new organizers and seasoned virtual event planners alike.

Registration 158

Registration Virtual Events Advertising Social Media 158

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40