Travel deeper, not further – a new model for sustainable incentive travel?
Pádraic Gilligan
APRIL 12, 2024
Pádraic Gilligan, Managing Partner, SoolNua and Chief Marketing Officer, SITE Turning Adversity into Opportunity Late of Lonely Planet, Oliver Smith found himself out of a job due to the pandemic. He quickly turned adversity into opportunity by visiting ancient pilgrim sites in the UK, eventually monetising his experiences in the form of a new publication, Read more » The post Travel deeper, not further – a new model for sustainable incentive travel?
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