retargeting-strategies-in-a-cookieless-world Blog Related Topics 
Sojern
JULY 27, 2021
Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. Sojern’s Perspective on the Cookieless World. But that’s not as simple as it sounds. This change affected around 20 percent of the web browser market.
Sojern
MARCH 18, 2021
While other browsers have already implemented the strategy, Google’s Chrome has 66% of the market share, so 2022 signifies the true “death” of 3rd party cookies and will change the landscape. Let’s start from the beginning and look at where online travel advertising is now and what we can expect in the future “cookieless world”.
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