Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Endless Events

MAY 5, 2022

Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.

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Event Technology Benefits Technology Technology 317

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. Attendee Tracking: The Basics.

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Benefits Attendee Registration Audience 303

Endless Events

JUNE 10, 2022

Event professionals have to come to follow-up meetings after events well-prepared. Collect all your pre- and post-event survey responses, talk to everybody involved in the event planning process, and get your reports ready. Why You Need A Follow-Up Meeting After Events. Event apps. Social media.

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Meeting Sponsors Audience Events 348

Social Tables

JUNE 8, 2022

Track retention levels to see how many audience members attend virtual and hybrid events. Retention measures how long individuals are viewing your content or are active in your virtual event room. If you notice a gradual decline during your event, audience members likely became less engaged over time.

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Audience Attendee Speakers Virtual Events 149

Social Tables

SEPTEMBER 14, 2021

Are they asking questions about the event topic or specific event details? Pay attention to their feedback to get a better understanding of your target audience and create more informed event marketing. Strategies to improve engagement during an event. Measure engagement live in your event app or on social media.

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Social Media Registration Virtual Events Audience 176