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Essential Event Marketing KPIs to Measure Success

Endless Events

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. With so many strategies deployed in the lead-up to an event, it can often be challenging to measure the impact of your team’s various initiatives in the hopper.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Your primary goal will guide your strategy and keep your team on track. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets.

MICE professionals

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

But the more complicated the ROI picture gets, the more accurate event attribution becomes, and the more powerful your event engine will drive revenue. Setting goals is one of the first steps in creating a content strategy. Setting goals is one of the first steps in creating a content strategy.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

But the more complicated the ROI picture gets, the more accurate event attribution becomes and the more powerful your event engine will be in driving revenue. Setting goals is one of the first steps in creating a content strategy. Setting goals is one of the first steps in creating a content strategy.

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Content that Consistently Achieves Goals

Gavel International

Reading Time: 10 minutes The content you create drives brand awareness increases trust and grows revenue when done well. To thrive in a world where thousands of new content pieces are added every day, content strategies must be better. Update and Write a Content Strategy. Is it benefiting the business? 6) The result?

B2B 52
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A Tourism Marketer’s Guide to Getting Started with Email Marketing

Tourism eSchool

This means that people on your database have purposefully 'opted-in' to receive your updates, and therefore are more engaged in your brand than say those who 'like' you on Facebook. Email generates leads & drives people to your website. Email drives sales. By Paige Rowett. Published on February 14, 2022.

Tourism 52
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12 Things Successful Visitor Centres Do Differently

Tourism eSchool

Successful visitor centres understand their centre is one of many touch-points that visitors are accessing to learn more about how to experience the destination. They know this because they have a visitor servicing strategy. They know this because they have a visitor servicing strategy. Published on March 4, 2021.

Retail 98