Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Here’s how mdg professionals resolve to renew their approach to digital marketing, branding, messaging, and more.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

MARCH 25, 2024

Before Evangeline Leong founded Kobe Global Technologies, an international creator marketing agency based in Singapore, she had to “unlearn” a lot of what she thought she knew about digital marketing. How did you get started in marketing? How can event marketers harness the power of influencers?

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Convene by PCMA

MARCH 18, 2024

Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone. Yes, building a database that facilitates direct marketing is strongly recommended for most event marketers, but it should be only one tactic of an omni-channel campaign.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Smart Meetings

FEBRUARY 20, 2024

Virginia Beach’s agricultural industry tells a story beyond economics Every morning David Trimmer wakes up thinking about the viability, sustainability and growth of the agricultural industry in Virginia Beach. We would sell stuff at markets and we would sell it through stores and sell it through wholesalers,” he says.

Sustainability 263

Sustainability Retail Certification Education 263

Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. In this comprehensive guide, we will delve deeper into social media marketing and provide valuable insights, practical tips, and proven strategies to effectively promote your event and maximize its exposure.

Social Media 130

Social Media Promotion Media Marketing 130

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.

Marketing 59

Marketing Marketing Public Relations B2B 59

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

NOVEMBER 30, 2022

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2023 marketing events. November 2022 Marketing Conferences. Product Marketing Summit Singapore. December 2023.

Marketing 98

Marketing Marketing Conference Affiliate 98

Smart Meetings

FEBRUARY 9, 2024

Scott Kawasaki Scott Kawasaki, Renaissance Honolulu Hotel & Spa Renaissance Honolulu Hotel & Spa appoints Kawasaki as director of sales and marketing. He has overseen numerous large-scale resort openings, an experience which he will draw from as he oversees this resort through and beyond its opening.

Hospitality 264

Hospitality Promotion Public Relations Tourism 264

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t? Joe Mathieu. Earlier this year, the “Great Resignation” was renamed the “Great Reshuffle.”

Advertising 105

Advertising Marketing Marketing B2B 105

Leonardo

JANUARY 25, 2024

Imagine artificial intelligence that goes beyond recommending destinations: it creates an itinerary to visit those destinations, based on specific user preferences and desires. The Need for More Data Hotels have a lot of data coming in and out: guest info, revenue, arrivals, marketing information, and more.

Trends 52

Trends Marketing Marketing Automation 52

DCI

MAY 17, 2023

In-market activations are a hefty investment that can pay off big if done right. Rather than prescribe a few rules, we thought we’d highlight a few winning in-market activations from destinations and their agencies – including a few clients – that have stuck with us over the last year. The activation went beyond sharing information.

Marketing 74

Marketing Marketing Sponsors Trade Show 74

Advanced Travel and Tourism

FEBRUARY 22, 2024

It really is about the memories created brick by brick, and this got me thinking…  As Destination Marketers, we are not too far off from being a LEGO Designer. One thing I have turned to over the last several years is LEGO and truly getting into enjoying the hours it takes to build something. It just looks a little different.

Audience 244

Audience Education Culture Sustainability 244

Travel Daily Media

NOVEMBER 15, 2023

The post Tourism to grow in GCC as visitor numbers from key source markets continue to rise appeared first on TD (Travel Daily Media) Brand TD. According to the insights from Al Rais, Dubai’s reputation as a safe and secure destination and trusted brand has resulted in an uptick from key source markets.

Tourism 83

Tourism Tourism Marketing Marketing 83

Advanced Travel and Tourism

MAY 15, 2023

As we enter 2023, marketers are getting mixed messages on the economy. On the other hand, the labor market is tighter than it’s ever been, and high-profile tech layoffs don’t seem to affect any other sector. 2023 is shaping up to be a great year for travel.

Travel 205

Travel Travel Preparation Tourism 205

Smart Meetings

OCTOBER 20, 2023

Ali Amin Ali Amin, One10 Leading travel, events, incentives and marketing services company One10 has appointed Amin EVP, Product Management and leader in SaaS product. Kate Yordi Kate Yordi, Visit Mesa Visit Mesa , the regional destination marketing organization for Mesa, Arizona, has expanded its team with the promotion of Yordi.

Hospitality 264

Hospitality Public Relations Incentives Management 264

Smart Meetings

SEPTEMBER 1, 2023

Roland Hamberger Roland Hamberger As the managing director at Rosewood Vienna , the brand’s first hotel in the German-speaking market, opened in August 2022, Hamberger will lead the hotel in engaging guests with Austrian culture, providing exceptional services and amenities and reinforce the Rosewood brand’s sense of place philosophy.

Hospitality 264

Hospitality Tourism Tourism Communications 264

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

Smart Meetings

SEPTEMBER 8, 2023

Ingrid Chen Ingrid Chen Rosewood Hotel Group appoints Ingrid Chen as vice president of brand strategy and marketing. She will draw on over 20 years of experience in global brand development and marketing to oversee the group’s marketing, social media and partnerships across their four brands.

Hospitality 246

Hospitality Social Media Consulting Marketing 246

Smart Meetings

SEPTEMBER 13, 2023

Ted Knighton and Lisa Hudson Ted Knighton (left) and Lisa Hudson (right) Thompson Houston will be led through its November 2023 opening and beyond by Knighton, the property’s new managing director. He will help Thompson Hotels to enter the Texas market with a band, and to establish the hotel as a stylish destination.

Hospitality 246

Hospitality Management Proposal Banking 246

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I 1.” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Solimar International

MAY 23, 2022

Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet. But, what is digital destination marketing? Focused targeting.

Marketing 98

Marketing Marketing Social Media Online 98

Sojern

JULY 27, 2021

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.

Marketing 112

Marketing Marketing Advertising Travel 112

Smart Meetings

DECEMBER 19, 2023

Circularity will potentially become the largest Unique Value Proposition (UVP) for trade shows, with some leading events, such as Pack Expo Las Vegas, CES , and World of Concrete , already starting to market the actions they are taking around sustainability as a benefit for their audience. Jack Macleod is president at 360 Live Media.

Trade Show 246

Trade Show Sustainability Promotion Certification 246

Smart Meetings

APRIL 25, 2024

And it could be planned by the meeting professional, the marketing manager or the executive assistant. Kristen Koenig Kristen Koenig, RVP of Video Go To Market and business unit leader for events at Ring Central, the new owners of Hopin’s virtual, on-site and hybrid tools, stressed the importance of simplicity.

Platform 130

Platform Production Audience Communications 130

Crowdriff

JANUARY 21, 2019

While it remains the primary endpoint for most customer interactions, it’s no longer the only venue where marketers can provide information, market their destination or attraction and convert sales. Here are five digital spaces that we are keeping on our radar as key channels for tourism marketers in 2019: 1| Google Maps.

Website 52

Website Tourism Tourism Marketing 52

Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Promotion 214

Promotion Marketing Marketing Automation 214

Dana Communications

JANUARY 23, 2024

Dig Deep Go beyond what you think, or the internet thinks. Stay in Touch Blog on a regular basis with updated topics that appeal to your market. For more results-driven marketing ideas, reach out to the tourism marketing experts at Dana Communications. Read reviews. Talk to locals. Get the real scoop.

Travel 175

Travel Travel SEO Audience 175

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

DCI

MAY 25, 2023

DCI’s team of destination marketers has been in your shoes. As college graduates from around the world, they have a few key messages – pardon the marketing lingo – for you as you consider your first career move, whether it’s in destination marketing, or marketing communications more broadly.

Marketing 77

Marketing Marketing Tourism Tourism 77

Smart Meetings

JANUARY 19, 2024

He now looks forward to leading the team at Kimpton Claret Hotel, where he will oversee all aspects of the hotel’s operations through its opening and beyond. She brings 19 years of experience and a diverse background, from hotel operations to marketing strategy and positioning. Pedone is appointed as general manager.

Affiliate 147

Affiliate Hospitality Trade Show Tourism 147

Smart Meetings

MARCH 7, 2024

Event tech native Nick Borelli: AI will remove the drag stuff so you can produce A+ events Nick Borelli, director of marketing for the ethical facial analytics company Zenus Inc., They can source a venue, create a workable agenda, create marketing materials, all the things required. has good news for meeting professionals.

Events 278

Events Technology Technology Meeting 278

Tourism eSchool

MAY 18, 2022

Best Practice Destination Marketing Principles. But all of this needs to be done with good governance from community and industry custodians in a continuous feedback loop to ensure any marketing is executed responsibly and respectfully. Responsible Marketing. By Paige Rowett. Published on May 19, 2022. Planning Principles.

Marketing 98

Marketing Marketing Tourism Tourism 98

Travel Daily Media

APRIL 22, 2024

International policymakers and industry leaders are preparing to gather in the UAE for Arabian Travel Market (ATM) 2024, where they will examine how entrepreneurship and innovation are reshaping the global tourism industry. Hotel participation, meanwhile, is projected to be 21% higher than last year.

Tourism 85

Tourism Tourism Travel Travel 85

Smart Meetings

NOVEMBER 29, 2023

The Lion City goes beyond its reputable fine dining cuisine in its globally celebrated restaurants by offering visitors opportunities to participate in the culturally rich culinary world, from the farms and rivers to markets to kitchens.

Culture 235

Culture Marketing Marketing Hospitality 235

Interface Tourism Spain

DECEMBER 18, 2023

Sports Tourism: A game-changer in destination marketing and inbound tourism All the news Back to newsroom Imagine standing on the historic grounds of the Monza Circuit in Italy, where the deafening roar of Formula 1 engines fills the air. Barcelona, Spain : Beyond the renowned Camp Nou, Barcelona offers a seamless blend of sports and culture.

Sports 52

Sports Tourism Tourism Marketing 52