Bizzaboo

DECEMBER 4, 2023

of organizers point to in-person events as their top marketing channel , it’s time for businesses to listen, invest, and innovate. In-person conferences and events are the most impactful marketing channel, which means event organizers need the bodies, buy-in, budget, and tools to execute unforgettable experiences. from 10.2%

B2B 59

B2B Event Planning Conference Logistics 59

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. B2B companies, however, stayed away because of the costs, inflexibility, and lack of targeting options. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

FEBRUARY 13, 2023

Highlight the organization behind your show and any societies or affiliated associations involved with it. For products, a “certified by” line with the name of a well-known, standard-setting organization instantly adds credibility and creates trust. (See “Benefits Over Features” below for more.) Go with the crowd. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

DECEMBER 4, 2023

We have seen significant ROI using influencer marketing for B2B events like SUPERZOO, the national show for pet retailers, and Grace Hopper Celebration, a series of conferences for women in computing — upward of 284 percent based on what was spent on the campaign and earned media value. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

AUGUST 25, 2023

Organic networking — Speaking of in-person events: For a lot of professionals, especially those who’ve had most of their professional conversations over Zoom, networking in person can be difficult and anxiety-ridden. Include names and pictures of event hosts or executive committee members on your website and in your marketing materials.

Networking 52

Networking B2B Public Relations Events 52

Convene by PCMA

AUGUST 22, 2022

Ask educational presenters to contribute an article about their session topic to an event blog or website. If your organization hosts a podcast, the audio from recorded event sessions could also be used as podcast content. Repurpose Event Content. Invite speakers to be guest bloggers.

Human Resources 98

Human Resources Speakers Public Relations B2B 98

Convene by PCMA

JANUARY 19, 2024

Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. One way to do this is by leveraging dynamic content on your website to provide distinct visitor experiences. Making events feel smaller and more personal should start with pre-show communications.

Prospect 52

Prospect Public Relations B2B Audience 52