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How To Make Marketing Automation Work For Your Virtual Event

Eventtia

Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. A marketing automation platform can be used as a tool to reach these audiences.

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4 Ways to Add Value to Sponsorship Packages

Stova

Action Steps: Let automation lend a hand. For example, modern sponsor and exhibitor management software automates sponsor tasks, content collection, and approvals. By automating labor-intensive, repetitive tasks, you’ll save sponsors hours of work. Why not give them similar consumer-style convenience when sponsoring events?

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6 Steps for Mapping a Meaningful Event Attendee Journey

Bizzaboo

Ebooks and guides : Compile event highlights, key takeaways, and in-depth insights into ebooks or downloadable guides. Were the event communications clear and relevant? Explore ways to streamline registration, personalize communication, and optimize event logistics.

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6 Strategies for Channel Partner Engagement & Onboarding Success

ITA Group

You can pique their interest through cross-media communications, creative branding and theming, and using a message tailored just for their role. Strive for an automated effort that flows with partners whether they join at Program launch or 6 months later. You have to design and communicate this differently. Brian Steele.

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Event marketing automation: How can it help your event planning process

Eventtia

Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?

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Event Technology: The Ultimate Guide for 2024

Bizzaboo

Fast and personalized post-event follow-up was nearly impossible without automation. According to G2, 70% of marketers say consistent branding is one of the most important things to keep in mind when communicating with customers. Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Example: Someone becomes known to your company by submitting their information to download an ebook. Virtual event follow-up: Implement a post-event communication strategy to nurture leads and maintain attendee connections. Like the first-touch model, the last-touch model is relatively easy to implement. Pros: Easy to implement.