Endless Events

NOVEMBER 9, 2020

But perhaps none other brings as many questions as the infamous choice of platform. And as virtual events kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. One of the worst things you can do is rush into your choice of platform.

Virtual Events 364

Virtual Events Platform Registration Events 364

Endless Events

APRIL 26, 2021

Event app platforms have been all the rage for quite some time now in the world of event tech, so it’s only natural that investments in event platforms come next. What exactly does this mean for Hopin and what does it say about other event platforms? Investments in event platforms are a double-edge sword.

Platform 368

Platform Event Apps Registration Online 368

Smart Meetings

NOVEMBER 17, 2022

The challenge is designing events that speak to the needs of an audience that changed over the last three years. When considering audiences who historically couldn’t physically or financially attend, the idea of a hybrid event comes into play again. Ask and Deliver: “Ask your audience what they prefer,” said O’Grady.

Platform 246

Platform Meeting B2B Audience 246

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

MAY 22, 2020

However, there are still quite a few misconceptions flying around regarding the differences between a virtual event platform and a virtual event production company. And the same goes for your virtual event platform – much like the nails, there’s no way you can throw a virtual event without one. To do this, you’ll need some nails.

Virtual Events 317

Virtual Events Platform Production Events 317

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 100

Marketing Marketing Advertising Audience 100

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Some only utilize one platform and stop there.

Marketing 246

Marketing Marketing Social Media Advertising 246

Smart Meetings

MAY 17, 2021

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Tapping into The Differences.

Production 291

Production Marketing Marketing Sponsors 291

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Smart Meetings

APRIL 25, 2024

Entrepreneur Jay Schwedelson, who started the wildly popular Guru Media Hub virtual conferences in 2021 to engage with marketers, thinks a similar approach can turn around digital events. How to Keep Virtual Attendees Engaged What’s fun in a virtual conference for marketers? “Do Guess what? People want to go. That is garbage,” he said.

Marketing 130

Marketing Marketing Virtual Events Registration 130

Bizzaboo

MARCH 19, 2024

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Truly great customer service.”

Event Technology 116

Event Technology Platform Technology Technology 116

MeetingsNet

APRIL 19, 2024

features into their event-management platforms to enhance the attendee’s experience and the host’s results. In mid-April, the convention division of marketing and engagement firm MCI USA rolled out upgrades to its OneSystem Plus event-management platform, that use artificial intelligence to aid both event-planning teams and their attendees.

Platform 52

Platform Attendee Management Planner 52

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. There are chances to reach more diverse and engaged audiences. Like what you see?

Trends 215

Trends Marketing Marketing Social Media 215

The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. It simply forces marketers and platforms to reexamine how they operate.

Marketing 200

Marketing Marketing Advertising Website 200

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Some large groups are throwing a camera in the room to capture the presentations for an extended remote audience.

Event Marketing 289

Event Marketing Marketing Marketing Events 289

Advanced Travel and Tourism

AUGUST 11, 2022

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. Even if it is a target market for you, it is not usually the top market for site traffic. .

Marketing 246

Marketing Marketing Website Tourism 246

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? If you’re the type who wants to watch instead of reading below, jump into our free audience engagement webinar ! Up-And-Coming Rules for Event Marketing. What does it really take to engage social media audiences?

Social Media 281

Social Media Audience Media Events 281

Endless Events

MAY 5, 2022

As such, they’re the dominant audience at corporate events and conferences. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI.

Event Technology 317

Event Technology Benefits Technology Technology 317

Eventbrite

AUGUST 25, 2022

Cultivating a social media presence is an essential part of your event marketing strategy. This presents a major opportunity for reaching your audience where they’re already hanging out. According to Smart Insights, 58.4% of the global population uses social media — for more than two hours a day.

Social Media 97

Social Media Event Marketing Media Marketing 97

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. MEASURING AUDIENCE ENGAGEMENT. The Benefits of Attendee Tracking.

Benefits 303

Benefits Attendee Registration Audience 303

Endless Events

MARCH 24, 2022

The best way to measure event ROI is with event platforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Active people in the event platform each hour. Usage rate of each event platform features.

Platform 334

Platform Sponsors Events Registration 334

Solimar International

DECEMBER 1, 2023

As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. To craft a compelling marketing campaign for your tourism offerings, one must delve into the profound craft of storytelling marketing. What is storytelling in sustainable destination and tourism marketing?

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Smart Meetings

SEPTEMBER 27, 2018

One presenter at a recent conference made the mistake of scolding her audience to turn phones off and put them under their seats. She was met with groans; about a third of the audience left, and the rest ignored her command. Rather than being a distraction, mobile devices can be the surprising key to increasing audience engagement.

Audience 263

Audience Social Media Attendee Conference 263

MeetingsNet

FEBRUARY 23, 2024

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

Event Marketing 97

Event Marketing Marketing Marketing Trade Show 97

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. The result?

Marketing 240

Marketing Marketing Social Media Communications 240

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Convene by PCMA

DECEMBER 30, 2021

After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. L’Italian cautions planners to avoid rushing to commit to a platform before a strategy is set. The biggest, No.

Audience 130

Audience Online Virtual Events Platform 130

Endless Events

FEBRUARY 11, 2022

It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions. How To Gamify Events?

Platform 317

Platform Sponsors Events Social Media 317

Bizzaboo

MARCH 19, 2024

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Truly great customer service.”

Event Technology 69

Event Technology Platform Technology Technology 69

Traveler's Q

DECEMBER 7, 2023

Additionally, it enables organizers to communicate effectively with their audience and provide a seamless event experience. With a thoughtful, well-structured event website layout and clear navigation, your event platform can become a powerful tool for both attendees and organizers alike.

Website 130

Website Platform Registration Social Media 130

Endless Events

MAY 20, 2022

When it comes to hybrid event budgets, let the audience and event goals be your guide. Is the majority of your audience in-person or virtual? Additionally, many in-house event marketers and planners seek out partnerships with event management companies that help them in the event planning process and build a strong event strategy.

Social Media 348

Social Media Virtual Events Audience Events 348

Dana Communications

DECEMBER 19, 2023

Can you imagine someone asking why Instagram is part of your marketing efforts? Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Yet many marketers DO question whether or not TikTok should be part of their social media strategy. Of course not! We said what we said.)

Social Media 169

Social Media Trends Advertising Platform 169

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t? These channels might not be cost-effective for a smaller audience. Joe Mathieu.

Advertising 105

Advertising Marketing Marketing B2B 105

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

APRIL 8, 2022

Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. The same goes for content delivery. Why asynchronous events?

Audience 306

Audience Virtual Events Communications Communications 306

Convene by PCMA

MARCH 25, 2024

Before Evangeline Leong founded Kobe Global Technologies, an international creator marketing agency based in Singapore, she had to “unlearn” a lot of what she thought she knew about digital marketing. How did you get started in marketing? How can event marketers harness the power of influencers?

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. What Is Event Marketing? Event marketing can be B2C or B2B in nature. Event marketing can be B2C or B2B in nature.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113