Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Gavel International

MAY 20, 2024

The technology can process and sort through an astounding amount of digital information. While this ability is one of AI’s benefits, it can become a drawback if the information collected is skewed, inaccurate, or simply wrong. First, study the source(s) from which the tool pulled the information.

Social Media 52

Social Media Website Benefits Technology 52

Eventtia

DECEMBER 30, 2022

While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices. Know Your Target Audience. Figure out the marketing channels and tactics that are effective for this specific target audience, and stick to it.

Social Media 91

Social Media Promotion Media Registration 91

Endless Events

JANUARY 11, 2018

How to improve audience engagement? Try these six audience engagement techniques at your next event. It takes ages for the microphone to be passed from audience member to audience member while everyone waits in awkward silence for the next question. Engaged audience members participate more, learn more, and are happier.

Audience 306

Audience Social Media Speakers Events 306

Solimar International

JULY 14, 2021

Social media plays a massive role in traveler decision. Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences.

Social Media 98

Social Media Media Marketing Marketing 98

Endless Events

AUGUST 4, 2021

One of the hottest topics in the events industry nowadays is hybrid and virtual audience engagement. But as the Event Tech Podcast highlights today, you can’t really talk about audience engagement without including audience response systems in the conversations. Audience Response Systems Are Not New.

Audience 317

Audience Event Apps Technology Technology 317

Bizzaboo

SEPTEMBER 13, 2023

Social media has become one of the top low-cost strategies for event promotion. Why Social Media Event Marketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. With more than 4.62 With more than 4.62

Social Media 59

Social Media Promotion Media Event Marketing 59

Advanced Travel and Tourism

OCTOBER 21, 2021

There are pros of both SEO and SEM, and the main similarity is that both require keyword research to determine what the target audience is searching for. Of course, part of the SEM process is about learning from your target audience and adjusting to their needs. Using an SEM Strategy. How to Learn from Potential Travelers Through SEM.

Audience 233

Audience SEO Advertising Social Media 233

Dana Communications

FEBRUARY 6, 2024

People just can’t get enough of social media. Sprout Social has the usage stats to back this up: reporting an estimated 4.89 billion worldwide users visiting, on average, seven different channels a month to rack up 151 minutes spent on social media daily. Contact Lynn Kaniper at 609.466.9187 ext.

Marketing 209

Marketing Marketing Social Media Media 209

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event.

Audience 149

Audience Attendee Speakers Virtual Events 149

Smart Meetings

MAY 9, 2024

Start Security Smart At the start of the crisis, it’s crucial to gather comprehensive information and create a central document, reiterate team roles and brief your team thoroughly. Create a one-pager that includes the primary message, essential documents and contact information.

Communications 264

Communications Communications Consulting Events 264

Endless Events

AUGUST 7, 2020

?? The Best of the Best: Two Audiences: The Ins & Outs Of Hybrid Audience Engagement. With over 60 pages of information and resources, you’ll learn everything you need to know about virtual events. Hybrid events = two audiences. Two audiences = lots to engage! (9-minute 9-minute video).

Audience 317

Audience Virtual Events Online Social Media 317

Gavel International

DECEMBER 21, 2021

Most of the social media platforms today have high video content visibility. However, this means working smarter and including relevant information at the end of the video, such as a call to action. Main Elements of a Great Social Media Video. Social Platform. Video Graphics.

Social Media 52

Social Media Media Platform Audience 52

Endless Events

MARCH 16, 2018

Are you focusing on your events audience engagement this year? Of course, engaging a tired and jaded audience isn’t easy and that’s why we’re here to help. You also have to feed the needs of the audience to capture their attention and interact. If you need more, drop by our audience engagement webinar.

Audience 258

Audience Social Media Remote SEO 258

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. Before you market to any audience, you need to understand who they are and where they come from. These young professionals and young adults are digital natives who are full of energy.

Social Media 156

Social Media Audience Events Media 156

Smart Meetings

SEPTEMBER 27, 2018

One presenter at a recent conference made the mistake of scolding her audience to turn phones off and put them under their seats. She was met with groans; about a third of the audience left, and the rest ignored her command. Rather than being a distraction, mobile devices can be the surprising key to increasing audience engagement.

Audience 263

Audience Social Media Attendee Conference 263

Traveler's Q

DECEMBER 14, 2023

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials.

Website 130

Website Online Social Media Promotion 130

Endless Events

MAY 18, 2018

Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. Event data can be a goldmine of useful information, but only if you handle it correctly. Make Your Audience Pay Attention. Click To Tweet.

Audience 263

Audience Registration Events Social Media 263

Traveler's Q

DECEMBER 28, 2023

A website is the most significant platform for any organization to showcase its events and communicate with its audience. A stagnant and outdated website will not only deter the audience but also fail to communicate the latest developments and important information about the event.

Website 130

Website SEO Social Media Audience 130

Smart Meetings

FEBRUARY 22, 2022

Make audience input easy. During the registration process, ask people what they expect or want to get out of their attendance; allow audience members to submit questions to speakers in real-time using question boxes or chat functions; use feedback tools to capture audience input at various points during and after the event.

Social Media 246

Social Media Remote Online Audience 246

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key. The result?

Marketing 240

Marketing Marketing Social Media Communications 240

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.

Marketing 204

Marketing Marketing Advertising Audience 204

Smart Meetings

MAY 31, 2022

For sure, there are a significant percentage of meeting attendees that can’t wait to participate in person; but organizers and planners found out during the first several months of 2022 that a sizable audience of previous attendees were more than happy to participate virtually. And speaking of social media, don’t overlook this now-old friend.

Meeting 306

Meeting Social Media Trade Show Technology 306

Traveler's Q

NOVEMBER 2, 2023

From effective event registration, mobile apps, and audiovisual and presentation technologies, to social media and live streaming, the list of event tech solutions available to event planners is endless. Social media for events can be leveraged to create buzz, promote the event, and increase exposure.

Event Technology 130

Event Technology Technology Technology Social Media 130

Endless Events

JULY 6, 2020

Sure, landing pages, social media, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of social media in marketing. However, there’s more to incorporating social media into your marketing strategy than just sharing videos and pictures.

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Traveler's Q

SEPTEMBER 28, 2023

When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. A strong brand identity helps differentiate an event from competitors, attract a targeted audience, and build trust and loyalty among participants.

Social Media 130

Social Media Event Apps Sponsors Website 130

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Traveler's Q

APRIL 18, 2024

Benefits of Metaverse Events Global Reach and Inclusivity The metaverse eradicates geographical barriers, enabling a worldwide audience to converge with unparalleled ease. Product Launches and Demonstrations Launching products in the metaverse captivates and immerses your audience in the experience.

Trade Show 130

Trade Show Events Platform Audience 130

Endless Events

SEPTEMBER 20, 2022

Marketing teams spend valuable time developing messaging , blog content, social media campaigns, email campaigns, digital signage, paid ads, and more to drive attendees to register and attend their events. Suppose specific audiences or promotional partners drive high traffic or conversions. Social Media Mentions.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Traveler's Q

SEPTEMBER 14, 2023

An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. According to a recent study, 80% of event attendees consider the event website as a primary source of information for the event. Why Do You Need an Event Website?

Website 130

Website Online Social Media Registration 130

Endless Events

JUNE 15, 2022

By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Increase your presence on social media. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

JUNE 21, 2021

Without audience interaction and engagement, solo presenters have to be experts in their fields who can share personal experiences and stories to keep the audience interested. Speakers should also be diverse and reflect the audience’s makeup, keeping in mind that online events tend to attract an international audience.

Online 328

Online Attendee Speakers Registration 328

Endless Events

MARCH 24, 2022

Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event. Social media mentions: create your own event hashtag or social media profiles. Event platforms have transformed how we measure audience engagement KPIs. Engagement KPIs.

Platform 334

Platform Sponsors Events Registration 334

Endless Events

MAY 5, 2022

As such, they’re the dominant audience at corporate events and conferences. Additionally, event planners can inform attendees about any potential schedule changes via event apps much more effortlessly. The Benefits Of Event Technology For Audience Engagement. Communities offer year-round audience engagement.

Event Technology 317

Event Technology Benefits Technology Technology 317

Traveler's Q

DECEMBER 7, 2023

From the moment a potential attendee lands on your website, they should feel comfortable navigating and finding the information they need quickly and easily. Additionally, it enables organizers to communicate effectively with their audience and provide a seamless event experience.

Website 130

Website Platform Registration Social Media 130

Maritz Global Events

MAY 31, 2019

Your social media presence can be your best friend when it comes to marketing your event and generating event revenue. Whether it’s promoting your registration and housing websites or educational sessions, social media can attract your audience and ultimately increase your bottom line. Friend of a Follower.

Social Media 40

Social Media Media Advertising Audience 40

Smart Meetings

JUNE 11, 2021

What can meeting professionals learn from this popular pop-up social media craze? Audiences flocking to immersive shows are looking for something else—a story, an escape, a spectacle. Scarce, Personalized and Social-Media Optimized. Tell a Vivid Story.

Social Media 279

Social Media Meeting Media Attendee 279