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3 Steps To Finding, Pitching, & Keeping Event Sponsors

Endless Events

Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Event sponsors are not just a source of financial aid.

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What Metrics Should You Use for Attendee Engagement?

Endless Events

On the last episode of #EventIcons, Erica Bishaf said , “A lot of organizations put about 60 – 80% of financial risk into one live event.” Unsurprisingly, companies are heavily invested in attendee satisfaction. Often, event planners turn to metrics and attendee engagement as a measure of an event’s success.

Attendee 315
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Elevate Your Event: The Top 8 Benefits of Attendee Tracking

Endless Events

A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. This blog post explores how event managers can track their attendees and the most significant benefits of attendee tracking. Attendee Tracking: The Basics.

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Time to Audit Your Sponsor Offerings

Convene by PCMA

On-site branding should be just one category in your sponsor inventory. Others include digital/print advertising, thought leadership, attendee/networking experiences, and VIP events. The first two steps are critical for organizing your sponsor data for analysis. Add a column to sort your sponsor inventory by type.

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Beyond Discounts: 7 Innovative Strategies To Build Event Sponsor Incentives 

Bizzaboo

In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets. When teams strategize event sponsor incentives, offering discounts is one of the first ideas they consider.

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What Event Sponsors Want

Convene by PCMA

As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities.

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What Event Attendees Want Now

Convene by PCMA

There’s encouraging news in the Freeman Trends Report: 2024 Attendee Intent and Behavior , released Tuesday, Jan. When Holsinger previewed the report during the session, “First Look: Exclusive Data on Attendee Motivators,” at PCMA Convening Leaders 2024 on Jan.

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